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Preserving South Africa’s Fresh Produce Markets: Insights from the WUWM Conference

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Preserving South Africa’s Fresh Produce Markets: Insights from the WUWM Conference

The World Union of Wholesale Markets (WUWM) Conference, held from May 14-16, 2025, at the Sandton Convention Centre in Johannesburg, marked a historic milestone as the first time this global event was hosted in Africa. Themed “The African Edition: Shaping the Future of Fresh Produce Markets through Sustainability, Innovation, and Inclusivity,” the conference, hosted by Joburg Market, underscored the critical role of fresh produce markets in ensuring food security, fostering innovation, and supporting inclusive economic growth. With delegates from over 200 member countries, the event highlighted South Africa’s unique open market system and its potential as a model for global agriculture.

The Vital Role of Fresh Produce Markets

South Africa’s fresh produce markets, exemplified by Joburg Market, are a cornerstone of the nation’s food system, processing 1.4 million tons of produce annually and holding a 46% share of the national market. Jaco Oosthuizen, CEO of RSA Group, described these markets as “South Africa’s best-kept secret,” emphasising their ability to supply millions locally and across borders at no cost to the state. Unlike global markets dominated by subsidies and chain stores, South Africa’s commission-based system ensures authentic price discovery, enabling farmers to thrive through rapid cash conversion—payments are made within two to three days. Oosthuizen projected that municipal markets could reach R25 billion in sales in 2025, highlighting their economic significance.

The Power of the Agent Model

Central to South Africa’s market success is the agent model, where agencies charge a 5-7.5% commission on daily transactions. This model, as Sello Makhubela, Acting CEO of Joburg Market, noted, is a replicable system that the world should adopt. It incentivises risk-taking among producers and creates a transparent, trusted pricing system used across marketing channels. Oosthuizen highlighted RSA Group’s success in establishing markets in underserved areas like Mooketsi, Limpopo, serving 78,000 buyers annually. This approach fosters inclusivity, particularly for smallholder farmers, by providing equitable market access without state funding.

Modernization and Infrastructure Challenges

The conference spotlighted the urgent need for infrastructure upgrades to maintain market competitiveness. Makhubela admitted that Joburg Market, established in 1893 and relocated to City Deep in 1974, has lagged due to insufficient upgrades, facing competition from private players. With a turnover of R11.3 billion in 2024, the market is implementing a “Smart Fresh Produce Market Strategy” that includes cold chain enhancements, clean energy solutions, and diversification into meat, fish, and flower markets. These upgrades are critical to meeting food safety regulations and addressing climate change challenges, ensuring the market’s role in food security.

Innovation and Global Relevance

Discussions emphasised digital transformation and sustainable practices. Greg Whitaker from AgrigateOne highlighted how digital agriculture can reshape food distribution, while Minister Parks Tau stressed liberalised trade agreements to bolster South Africa’s role in global food security. The conference also explored omni-channel strategies, with João Tiago Carapau of Portugal’s SIMAB noting that physical markets remain essential for building trust and testing new products, complementing online trading.

A Template for Africa and Beyond

Joburg Market, with 11,000 to 14,000 daily visitors and over 8,000 producers, is a vibrant hub attracting buyers from across Southern Africa. Oosthuizen and Makhubela see it as a template for the continent, promoting intra-African trade and resilient food systems. Despite concerns about declining traded mass, the market’s record R70 million daily transaction in May 2025 underscores its potential. By prioritising infrastructure, sustainability, and inclusivity, South Africa’s fresh produce markets can continue to drive economic growth and food security globally.

Grain SA’s NAMPO 2025 Sets New Benchmark for Agri Innovation

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Grain SA’s NAMPO 2025 Sets New Benchmark for Agri Innovation

The 57th NAMPO Harvest Day, proudly presented by Grain SA and held from 13 – 16 May 2025 at NAMPO Park, concluded on a high note last week, reaffirming its position as the Southern Africa’s largest and most influential grain-focused agricultural trade exhibition.

With a record attendance of 87 191 visitors over four days and hosting more than 900 exhibitors, NAMPO 2025 once again proved to be the significant convergence point for the grain sector, the broader agri-value chain, and a critical engagement platform to explore solutions and discussions for the agricultural industry. Various exhibitors use the NAMPO Harvest Day as a platform to launch new products and innovations to the agricultural industry. With air traffic totalling 377 aeroplanes and 69 helicopters predominantly form the business sector, the sky above NAMPO was as busy as the ground below – a clear symbol of the reach, relevance, and reputation this event has built over decades.

“Despite the current harvesting pressures facing producers where wet conditions during harvest delayed harvest time, the show was a resounding success. The general mood among farmers was upbeat, and exhibitors have expressed satisfaction with the quality of business done. The strong presence of young people also reinforces that agriculture in South Africa has a future,” said Danie Minnaar, Chairperson of Grain SA’s Harvest Day Committee.

NAMPO 2025

While visitor numbers are a key performance indicator, the business conducted during NAMPO is an even more important measure of success. “There’s no doubt that last week’s expo enabled meaningful business engagements across the value chain,” Dr Dirk Strydom, Managing Director of NAMPO (Pty) Ltd, said.

Strydom also noted the increased presence of mainstream media, in addition to the dedicated agricultural press, which helped broaden the narrative around the role and realities of the agricultural sector.

“NAMPO is not just Grain SA’s flagship event – it is proudly owned by our members – 7 670 commercial and 6 073 developing producers – and driven by Grain SA’s commitment to farmer profitability and food security. It’s a space for practical engagement, driven by the needs of producers,” said Richard Krige, Chairperson of Grain SA. “NAMPO’s purpose remains clear: it’s a neutral, apolitical platform that promotes knowledge sharing, innovation and critical dialogue to advance the entire sector – from soil to silo.”

The Real Business of Farming: Innovation, Insights, and Practical Engagement

NAMPO’s core strength remained visible in the thousands of conversations happening every hour – between farmers comparing cultivars, researchers explaining trial results, and service providers demonstrating innovations designed to improve yields and sustainability. “What makes NAMPO irreplaceable is the sound of producers debating harvester specs or swapping notes on input cost strategies. NAMPO is where producers discuss strategies to have access to the best seed technologies, where they inspect harvester models, and where solutions are sought for input cost hikes, infrastructure bottlenecks, and new technology,” said Dr Tobias Doyer, CEO of Grain SA, affirming that these conversations are the heartbeat of NAMPO.

The theme for this year, “Global Agriculture, Locally!”, resonated throughout NAMPO Park as global ag-tech met local grit. International exhibitors from the USA, UK, Turkey, Argentina, and Brazil together with numerous foreign visitors, joined South African innovators in bringing global agriculture local. Exhibitors and producers interacted across precision tech, machinery demos, and input innovations, livestock showcases and agronomy hubs, 4×4 tracks and family-friendly experiences, a dedicated women’s programme and vibrant market spaces, the Engen Tractor Museum, Grain SA Museum, and Boereplanne (Farmer Inventions) zones.

NAMPO 2025

A Platform for Opportunity: Meaningful Discussions and Purposeful Commitments

NAMPO 2025 will undoubtedly be remembered not only for its commercial success, but also for the unprecedented political attention it received. Over the course of the week, the show was attended by a series of cabinet-level visitors, including President Cyril Ramaphosa, Deputy President Paul Mashatile, several ministers – among them John Steenhuisen (Agriculture) and Dean Macpherson (Public Works and Infrastructure) – as well as five provincial MECs and various other political party’s leadership. These visits, some formally arranged and others in a personal capacity, underscore renewed national interest in the agricultural sector.

President Cyril Ramaphosa attended the event in his personal capacity as a farmer to conduct business and engage with exhibitors on the latest agricultural technologies and innovation. However, the official government delegation, led by Deputy President Paul Mashatile, made headlines for a more strategic reason: a renewed national dialogue about agriculture’s central role in the economy.

The agricultural sector raised several critical issues during these engagements:

Persistent rural safety concerns

  • Lack of infrastructure maintenance and investment
  • Delayed regulatory approvals for crop protection and seed technologies
  • The urgent need for land tenure security and title deeds
  • Greater investment into mechanisation and digital access

The Deputy President acknowledged these concerns and responded with strong support. “Agriculture is the backbone of South Africa’s economy,” he said, affirming that food security is not only a social priority, but a national economic imperative. “We are not pursuing land grabs. Our focus is on productive land use, inclusivity, and transformation that supports growth.”

He further pledged that rural safety would receive focused attention through a new task team under discussion between government and organised agriculture – a development welcomed by Grain SA. Opening of new markets through bilaterial discussions is also highlighted as priority.

However, Dr Tobias Doyer, CEO of Grain SA, was clear about NAMPO’s core purpose:

“While we were honoured to receive several political leaders, it remains critical to remember that NAMPO exists first and foremost as South Africa’s leading grain production and value chain exhibition. The real impact of the week lies in the discussions that took place around crop performance, input costs, infrastructure bottlenecks, and access to new technologies.”

Grain SA reiterated that meaningful dialogue with government is non-negotiable, “If we don’t talk to government, how are we going to fix the problems? Our members demand solutions, not posturing,” said Krige. “Agriculture has the power to kickstart the economy – but only if we safeguard our farmers, maintain and improve profitability, secure land ownership, and ensure access to the tools that drive sustainable production.”

“NAMPO’s success lies in the provided platform where producers, researchers, agribusinesses and technology providers come together to exchange knowledge, showcase innovation and prepare for the challenges of the coming season”, Doyer added.

NAMPO Cape & ALFA next

Grain SA is further looking forward to NAMPO Cape which will be presented at Bredasdorp from 10-13 September and NAMPO ALFA, the Livestock, Hunting & Outdoor expo which will be presented from 16-18 October at NAMPO Park.

2026 NAMPO Harvest Day

NAMPO’s dates for next year have been set for 12 – 15 May 2026 at NAMPO Park, outside Bothaville. Visit www.nampo.co.za for more information or follow us on social media platforms.

Agri Leaders Call for Urgent Relief Amid FMD Crisis

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Agri Leaders Call for Urgent Relief Amid FMD Crisis

The Transvaal Agricultural Union of South Africa (TLU SA) and the Red Meat Producers Organisation (RPO) have jointly raised alarm over the escalating economic impact of ongoing Foot-and-Mouth Disease (FMD) outbreaks on commercial livestock producers.

Producers Struggling Under Prolonged Movement Bans

Bennie van Zyl, General Manager of TLU SA, states that farmers are under severe financial pressure due to movement restrictions. “They cannot take their animals to auctions, feedlots, or abattoirs, which directly impacts their cash flow needed for essentials like food, electricity, and wages,” he explains. While the need for biosecurity is understood, the lack of alternative marketing channels is crippling. “We are economically destroying farmers,” Van Zyl adds.

Government’s Role in Crisis Response

Dr Frikkie Maré, CEO of the RPO, highlights that FMD is a state-controlled disease. “The industry can only offer support and recommendations, but the government bears responsibility not only for disease control but also for the impact on affected businesses and individuals,” he says.

State Neglect, Forcing Farmers to Self-Regulate

Both organisations point to the state’s failure to enforce its legal obligations, such as monitoring livestock movement in affected areas. Farmers have been left to manage this themselves using privately funded camera systems, while the government remains absent.

Urgent Call for a Disaster Management Plan

At the recent NAMPO Harvest Day, Van Zyl, in consultation with Maré, discussed the crisis with Agriculture Minister John Steenhuisen. They appealed for a disaster management programme to help producers stay operational and meet their financial commitments.

Market Access and Practical Solutions Needed

The organisations are urging the government to fast-track a process that would allow low-risk farms with proper biosecurity to regain market access. They also call for classification of abattoirs within the control zones to enable continued slaughtering of FMD-affected animals.

A Final Plea for Decisive Action

TLU SA and the RPO warn that without immediate intervention, the sustainability of farming—and with it, food production and rural jobs—is at risk. They urge the state to act decisively to avoid lasting damage to the agricultural value chain.

Vergelegen Partners with Nimbility to Enter APAC Market

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Vergelegen Partners with Nimbility to Enter APAC Market

Vergelegen has announced a new partnership with brand-building agency Nimbility to expand its presence in the Asia Pacific (APAC) region.

Strategic Partnership to Drive APAC Expansion

“We are thrilled to be partnering with Nimbility to build our export markets in APAC and increase Vergelegen’s presence and visibility across the region,” said Luke O’Cuinneagain, head winemaker at Vergelegen in Somerset West, South Africa. “Our historic brand credentials, focus on sustainable farming practices resulting in exceptional wine quality, and deep-rooted hospitality credentials which focus us within occasion-based drinking moments, gives us a number of unique selling points that we hope will resonate with Asian consumers.”

The collaboration with Nimbility aims to boost Vergelegen’s brand recognition and market penetration throughout the APAC region. The agency will bring its regional expertise in market strategy and brand development to support Vergelegen’s positioning in a competitive and growing wine market.

Tapping into Occasion-Based Drinking Trends

Francesca Martin, Nimbility founding partner and CMO, commented: “Vergelegen’s deep-rooted expertise in hospitality and entertainment, where their wines are developed for occasion-based drinking—be that a casual picnic with friends or toasting a celebratory dinner—positions the brand extremely well to take advantage of the new trends in occasion-based drinking that are currently hitting APAC. We are excited to be adding these wines to our South African portfolio.”

Vergelegen’s focus on lifestyle and celebratory drinking moments aligns with evolving consumer preferences across Asia Pacific, where premium wine is increasingly enjoyed in social and experiential settings.

Sustainability and Conservation at the Core

Vergelegen’s vineyards are located in the Helderberg region of Stellenbosch and the estate is a recognised WWF Conservation Champion. From 2004 to 2018, Vergelegen led South Africa’s largest privately funded alien vegetation clearing project, restoring 2,240 hectares of land.

“As alien vegetation uses up to 60% more water than fynbos, the project unlocked water resources, allowing natural vegetation to return and animals to thrive,” said Vergelegen environmental manager Eben Olderwagen.

This strong sustainability ethos enhances Vergelegen’s appeal to environmentally conscious consumers in the APAC region and further differentiates the brand in a crowded market.

Homegrown Flash Gala Apple Hits Major Milestone

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Homegrown Flash Gala Apple Hits Major Milestone

Just six years after its debut on the international stage, South Africa’s homegrown apple brand, Flash Gala, has reached a remarkable milestone. For the first time, over one million cartons of this sought-after variety were exported in a single season—an achievement that reaffirms the country’s position as a leading apple exporter in the Southern Hemisphere.

“We’re handling the largest Flash Gala crop in history, and it’s also the season with the fewest quality issues. We’re undoubtedly making great strides with the variety,” says Calla du Toit, procurement manager at Tru-Cape Fruit Marketing and BigBucks Growers’ Association chairperson.

From orchard to international fame

The story of Flash Gala began in 2011, when renowned horticulturist Buks Nel discovered a promising mutation in a Corder Gala orchard at Oak Valley in the Elgin Valley.

“I found BigBucks Gala—Flash Gala’s variety name—on 18 January 2011, to be exact. The apple already had a vibrant red colour, even though Galas are typically harvested in February,” recalls Nel. “At the time, there was a gap in the market for full-red Galas, and BigBucks Gala filled that perfectly.”

Word of the new discovery spread quickly. Buks still remembers Hennie Venter’s (who was tasked with describing the variety for plant breeders’ rights) reaction upon seeing the apples: “Buks, I think you’ve hit on something big.”

Now, with a grin, Buks reflects on the variety’s journey: “I’m rather chuffed, to say the least.”

Thanks to a strong brand and targeted promotional activities, Flash Gala is being introduced to Chinese consumers on a retail level

A taste of sunshine

Commercial orchards were planted in 2017, and export trials followed in 2019. By 2020, substantial volumes were shipped abroad.

“South African apples benefit from our sunny climate, resulting in higher sugar levels and excellent flavour. Flash Gala exemplifies this—brilliant colour and superior eating quality,” explains Calla.

When American red apples became less available in India, it opened a golden opportunity for South Africa’s Flash Gala to establish itself in the market — which has since become its largest export destination. The brand is also thriving in China, Vietnam, Africa, and Russia.

“The potential for growth in India and China remains enormous,” says Calla.

A brand that stands out

For Louis du Toit, responsible for marketing at Dutoit Agri, Flash Gala’s consistent, striking colour sets it apart.

“A carton of Flash Gala apples with their uniform red hue is a visual standout. The packaging is eye-catching, and consumers are drawn to the brand.”

JJ van der Spuy, commercial manager of fruit exports at Core Fruit, agrees that branding is a key advantage.

“Flash Gala offers crispness, shelf life, and consistency, but what truly sets it apart is brand recognition. That’s invaluable in markets like the Far East.”

Exporters credit Tru-Cape’s promotional and development funds for accelerating the brand’s success. These funds are largely invested in market development—particularly in the Middle East, Vietnam, and India—with additional spending on client-specific promotions.

Thanks to these efforts, even traditionally hesitant markets are embracing the variety.

“Chinese consumers generally prefer striped Gala apples, but with targeted promotions, we convinced Yong Hui Superstores to carry Flash Gala. It’s been a breakthrough in the Chinese retail market. We are luring consumers with our promotional banners, encouraging them to develop an appetite for beautiful red apples. By giving them a good experience, they will return for more,” says JJ.

He is also enthusiastic about a recent first: Flash Gala exports to Thailand, following the reopening of the market for South African apples.

“Thailand holds promising potential for further growth.”

From challenges to consistency

As with any new cultivar, early stages of development presented challenges, particularly in determining optimal harvest times.

“We had issues with lenticel and bitter pit from harvesting too early, and softness from harvesting too late,” says Calla. “But over the past three seasons, we’ve improved consistency. As orchards mature and growers gain experience, quality issues have dropped significantly—even as volumes increased.”

The BigBucks Gala technical committee played a key role in refining production and packing protocols.

“We’ve collaborated closely to address harvest timing, eating quality, pack-out percentages, and consistency,” explains Calla. “Regular field days, knowledge sharing, and access to resources—such as our central information website—have all contributed to our success.”

Looking ahead: Proudly South African

Interest in cultivating BigBucks Gala is growing in countries such as America, Australia, and India. And although local planting is currently stabilising after a rapid expansion phase, a second wave—particularly in cooler regions—is anticipated.

With South Africa recently overtaking Chile as the largest apple exporter in the Southern Hemisphere, international attention is firmly fixed on the country’s innovative, high-quality produce.

“The fact that we’ve developed and scaled a variety like Flash Gala proves that South Africa is a leader in the global apple industry,” says Calla.

Louis agrees: “We should take pride in Flash Gala—not only as an industry but as a nation. Marketing it as a truly South African product gives us a global edge.”

Market Access Africa 2025: Driving Africa’s Agri-Food Sector to Global Heights

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Market Access Africa 2025: Driving Africa’s Agri-Food Sector to Global Heights

From 2-4 June 2025, the coastal city of Durban will become the gateway to global agri-food trade as it hosts Market Access Africa (MAA) 2025 at the International Convention Centre (ICC Durban). Positioned as the premier event for connecting Africa’s agriculture and food industries with international buyers, sellers, and policymakers, MAA 2025 is designed to transform how Africa engages with both regional and global markets. Organised by the African Agri Council, the event aligns closely with the United Nations’ Sustainable Development Goals, particularly the goal of achieving Zero Hunger by 2030.

Strengthening the Value Chain

Market Access Africa is more than a conference—it is a platform for redefining Africa’s agricultural export identity. The event seeks to expand the continent’s export portfolio by targeting new destinations and increasing the proportion of value-added products. With an eye toward long-term growth, MAA 2025 aims to embed African agricultural producers into international value chains and reduce reliance on imported food products.

A core focus will be promoting Africa’s diverse range of indigenous, organic, and non-traditional agricultural goods, many of which hold untapped market potential. The event also addresses structural challenges, such as limited coordination among institutions and regulatory barriers like sanitary and phytosanitary measures. These issues are central to discussions on improving the competitiveness of African agricultural exports and ensuring compliance with international standards.

An Agenda Geared for Impact

The programme across the three days is structured to deliver strategic insights and practical outcomes. The opening plenary on 2 June will feature keynote addresses from prominent figures including South Africa’s Minister of Agriculture and Land Reform, John Steenhuisen. Early discussions will cover regulatory harmonisation and sustainable value chain development through public-private partnerships.

On 3 June, the agenda will highlight private sector participation, with a keynote from South Africa’s Deputy President followed by panels on trade facilitation, climate-resilient agriculture, and the role of global retail networks in enabling African market access. Industry leaders such as Ade Adefako of Olam Group and Susan Payne of Sustainable Planet LTD will provide expert insights.

The final day, 4 June, will be dedicated to the Youth in Agri Indaba. The day will open with a keynote from Minister Stella Ndabeni-Abrahams and will explore how young people can be empowered through innovation, agro-processing, and entrepreneurial development. Discussions will aim to shift the perception of agriculture into a dynamic, profitable career path for the next generation.

A Holistic Industry Experience

Beyond its conference sessions, MAA 2025 offers live demonstrations, hands-on workshops, exclusive site visits to agro-industrial facilities, and strategic roundtable discussions. The event will also celebrate innovation through the 40 Under 40 Gala Awards Dinner, recognising young trailblazers in the agri-food sector.

A Must-Attend for Agriculture Stakeholders

MAA 2025 is expected to draw farmers, exporters, retailers, policymakers, researchers, investors, and innovators from across the continent and beyond. As the date approaches, it stands as a pivotal moment to drive Africa’s agricultural transformation through market access, collaboration, and forward-thinking policy dialogue.

Nedbank and PrysWys Transform Agri-Finance in SA

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Nedbank and PrysWys Transform Agri-Finance in SA

A new era of agri-finance and trading has arrived, and Nedbank Agribusiness is proud to announce a game-changing collaboration with PrysWys, South Africa’s leading online agri-input marketplace. This collaboration not only offers finance solutions to farmers and producers, but also convenient agricultural input purchases directly via the PrysWys online platform.

Tackling Rising Input Costs for Farmers

With input costs rising and farmers facing the cost price squeeze, this collaboration makes it easier to purchase affordable, quality agricultural inputs like fertiliser, seed, livestock feed, and fuel in a manner that sustains profitability.

‘This alliance between PrysWys and Nedbank supports Nedbank’s imperative to stimulate intra-South African trade through finance while providing efficiency and convenience for farmers,’ says Desry Lesele, senior manager for agribusiness client value propositions at Nedbank Commercial Banking. ‘While Nedbank provides the funding for the agricultural inputs, PrysWys simplifies the procurement process by connecting farmers directly with trusted suppliers at wholesale prices.’

Innovation, Sustainability, and Access

Lesele adds that the unique combination of technological innovation and environmental and social impact that PrysWys represents made it the logical choice for a meaningful collaboration with Nedbank. ‘For us at Nedbank, it’s clear that technology, efficiency, innovation, and sustainability are the major factors contributing towards transitioning the South African agricultural sector to a resilient future. By collaborating with PrysWys, we are making finance and sustainable solutions more accessible to farmers across all demographics. And linking buyers and sellers directly streamlines the agricultural value chain and reduces inefficiencies, resulting in cost savings and higher income for producers while reducing wastage and carbon emissions.’

How the PrysWys Platform Works

PrysWys, which is powered by SwiftVEE, is an online platform designed to simplify the purchase of agricultural inputs for farmers. It connects farmers directly with trusted suppliers, offering a streamlined and user-friendly experience. By using PrysWys, farmers can request quotes, compare prices, and place orders for various agricultural inputs such as fertilisers, seed, and livestock feed. Now, with Nedbank’s support, farmers can access finance for these inputs with just a few clicks on the PrysWys online platform.

‘This collaboration isn’t just about finance; it’s about reinventing value chains through technology,’ says Russel Luck, CEO of SwiftVEE. ‘Whether you want price transparency to ensure you’re not over-paying at your local retailer or need scarce agricultural inputs that are unavailable in your area, PrysWys ensures you get trusted inputs at the most affordable prices. By providing finance for these purchases, Nedbank has proved that it sees money differently. We’re incredibly proud of the collaboration between PrysWys and Nedbank as it demonstrates how much value can be unlocked for all stakeholders when market leaders join forces to innovate.’

What farmers get

  • Access to wholesale input pricing.
  • Guidance from the expert team at PrysWys.
  • Easily accessible finance directly through the PrysWys platform.
  • Hassle-free ordering and delivery through PrysWys.

Go to the Nedbank or SwiftVEE/PrysWys stands at NAMPO to learn more, or download the PrysWys app: pryswys.com

Wine Summit 2025 Tackles Climate, Technology and Market Shifts to Secure Industry’s Future

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Wine Summit 2025 Tackles Climate, Technology and Market Shifts to Secure Industry’s Future

The highly anticipated South Africa Wine Summit returns on 22 May 2025 at the Stellenbosch University Conservatory, uniting industry leaders and innovators to drive the future of South African wine. This year’s summit is built around three core themes—authentic storytelling, sustainability, and innovation—vital for remaining competitive in a rapidly evolving global market.

Spotlight on Industry Visionaries and Bold Conversations

Attendees can expect a dynamic lineup of experts offering both global foresight and local insight. Rico Basson, CEO of South Africa Wine, will open the conversation by exploring how heritage and innovation can work together to future-proof the industry. These themes echo throughout the day, reflected in a programme designed to inspire and challenge.

Economic expert Nicky Weimar will guide attendees through future-facing agricultural trends, while AI and data specialist Joanna Dabrowska unpacks how international shifts and technology are reshaping the wine sector. Doris Viljoen of Stellenbosch University continues this thread, offering a deep dive into the role of sustainability and tech in long-term growth.

Harnessing Climate Resilience and Tourism Potential

With climate change and global volatility impacting the industry, Dr. Etienne Terblanche will explore how producers can adapt to build climate-resilient vineyards, referencing the lessons of the 2025 harvest. These insights are vital as the sector navigates unpredictable growing conditions and market fluctuations.

The summit also shines a spotlight on wine tourism as a driver of domestic market growth. Marisah Nieuwoudt, Melanie Leloup, Megan van der Merwe, and Sarel Meyer will lead a discussion on crafting compelling tourism experiences that benefit both brands and local economies.

Engaging New Generations and Leading with Purpose

With younger consumers bringing new values to the market, Brandon de Kock of WhyFive will examine how to market wine to emerging generations, highlighting the importance of authenticity and cultural relevance.

Closing the day is a focus on leadership and policy, with John Steenhuisen, Minister of Agriculture, offering insights into the role of strong governance in shaping a resilient, thriving wine industry.

With a robust, forward-thinking programme and a call to embrace change, the South Africa Wine Summit 2025 promises to be a defining moment for the industry—one that champions transformation through purpose, people, and progress.

South African Avocados Storm Shanghai: A Game-Changer for 2025

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South African Avocados Storm Shanghai: A Game-Changer for 2025

South Africa’s avocado industry is electrified with excitement as ZZ2, the nation’s largest avocado producer, has boldly landed its 2025 season’s first shipment in Shanghai, China! This monumental achievement, after years of tireless negotiations, ignites a vibrant new era for South African agriculture, poised to shake up global avocado markets. With faster shipping than Peru and a strategic early-season edge, South Africa is ready to dazzle Chinese consumers and catapult its export ambitions to new heights!

A Triumphant Entry into China’s Massive Market

The arrival of 80 tons of ZZ2’s luscious Hass avocados in Shanghai are a heart-pounding win for South African horticulture. Teaming up with export powerhouse Core Fruit, ZZ2 masterfully navigated China’s rigorous phytosanitary requirements, tapping into Core’s citrus and pome fruit expertise to unlock this colossal market. Clive Garrett, ZZ2’s spirited marketing manager, is bursting with pride: “It’s a game-changer! Our proximity to China—five days faster than Peru—delivers fresher avocados and a competitive spark that’s lighting up the industry!”

Secured by the 2023 phytosanitary agreement, South Africa is now the third African nation to crack China’s avocado market, following Kenya and Tanzania. With China’s 1.4 billion consumers craving healthy, versatile fruits, the timing is pure magic. Agriculture Minister John Steenhuisen is overjoyed, calling this “a testament to our industry’s innovation and ambition.” The energy is contagious—South Africa is set to triple its avocado plantings and reclaim its throne as a global titan!

Early-Season Brilliance and Logistical Wizardry

What fuels this thrilling venture? ZZ2’s early-season Hass avocados hit Shanghai just when global supply dips, giving them a prime window to shine before Peru’s season ramps up. This strategic timing, paired with South Africa’s logistical prowess, ensures avocados arrive fresher and faster, thrilling Chinese markets. Shanghai’s warm reception has the industry buzzing, with ZZ2’s range of sizes (count 18 to 30) delighting diverse tastes. Garrett’s enthusiasm is electric: “China’s market could explode as avocado fever spreads!”

ZZ2’s eco-conscious “Natuurboerdery®” approach—using organic fertilisers and drip irrigation—adds a sustainable glow, resonating with global demand for green produce. Their state-of-the-art packhouses and nurseries, backed by standards like Global GAP, make ZZ2 a pioneer in meeting China’s strict requirements, from methyl bromide fumigation to meticulous traceability.

Beyond Avocados: Cherries and more!

The excitement doesn’t end with avocados. ZZ2 is eyeing China’s cherry market, with plans to fill a unique global gap. “There’s massive demand for cherries in China, and we’re ready to seize it!” Garrett exclaims. Stone fruit and Medjool dates are also on the radar, signalling a dazzling future for exports. With 19,500 hectares of orchards and the potential to export 22.5 million 4kg cartons, the industry is soaring.

A Bold, Bright Future

This Shanghai triumph is a beacon of hope amid challenges like the recent beef export suspension. Fuelled by ZZ2’s vision and government backing, South Africa’s avocado sector is charging toward a spectacular 2025. With plans to expand plantings and explore treatments like cold storage, the nation is set to captivate China and beyond. Buckle up—South African avocados are taking the world by storm!

NAMPO 2025 Day 2: Pioneering Agricultural Transformation

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NAMPO 2025 Day 2: Pioneering Agricultural Transformation

On 14 May 2025, NAMPO Harvest Day 2025’s second day at NAMPO Park in Bothaville, Free State, solidified its role as a global-local hub for agriculture, drawing thousands to contribute to a two-day attendance of over 42,000. Building on Day 1’s foundation, Day 2 showcased innovations, policies, and inclusivity under the theme “Global Agriculture, Local!” to address rising input costs, trade uncertainties, and climate challenges.

Empowering Emerging Farmers

The Standard Bank AgriBusiness Transformation Graduation Ceremony celebrated emerging farmers and agri-preneurs who completed development programs with the University of the Free State and Free State Department of Agriculture. Noted in Standard Bank’s announcement, this event highlighted NAMPO’s commitment to inclusivity, equipping new entrants with skills to drive economic growth and sustainable practices, reinforcing the sector’s future resilience.

Nampo 2025

Innovative Agri-Finance Solutions

At the Nedbank stand, a presentation unveiled a transformative collaboration with PrysWys, South Africa’s leading online agri-input marketplace. Desry Lesele of Nedbank emphasised that this partnership streamlines procurement with accessible finance, connecting farmers to affordable, sustainable inputs like fertilisers and seeds, reducing costs and emissions while boosting profitability, aligning with NAMPO’s sustainability focus.

Global Connections, Local Impact

Approximately 900 exhibitors, including international players from the UK, USA, Argentina, Turkey, and Brazil, showcased advanced technologies, per Grain SA. FNB Commercial’s Sustainable Agriculture Loan saw strong demand, reflecting farmers’ embrace of climate-smart practices. These exhibits bridged global innovations with local needs, strengthening trade networks amid challenges like the African Growth and Opportunity Act (AGOA).

Policy and Sustainability Momentum

Day 2 featured three pivotal Nation in Conversation sessions, all facilitated by Anlie Hattingh. At 09:00, “Implementing Sustainable Practices to Meet ESG Goals” explored environmental stewardship, with Nedbank’s Herman de Kock among panelists discussing strategies to align farming with sustainability targets. At 11:00, “Global Trade Relations: Where to From Here” examined trade policies and market access, building on Day 1’s trade focus to address export challenges. The 13:00 session, “Preparing for the Future: What’s Next for Commercial Agriculture?”, tackled long-term strategies for competitiveness and innovation.

Grain SA’s ongoing engagements, anticipating visits from Deputy President Paul Mashatile and Ministers John Steenhuisen and Dean Macpherson, emphasised market access, rural safety, and genetic advancements to drive job creation and global competitiveness.

Vibrant Engagement and Accessibility

NAMPO Park buzzed with activity, supported by shuttles and tractor trailers across the 40-hectare site. Over 213 aircraft landings over two days underscored the event’s reach. The women’s programme and NAMPO App enhanced visitor experiences, ensuring accessibility for diverse attendees, as noted by Grain SA.

Looking Ahead

With gates open until 16 May, NAMPO 2025 continues to connect farmers with tools, technologies, and policies to thrive in a complex global landscape. As South Africa positions agriculture as an economic driver, NAMPO remains a beacon of innovation, collaboration, and resilience for the sector’s future.

NAMPO 2025’s first day on 13 May 2025, solidified its role as a cornerstone of South African agriculture, uniting 17,500 visitors to confront global and local challenges with innovative, farmer-led solutions. From President Ramaphosa’s engagement to vibrant exhibits and resilient discussions, the event laid a strong foundation for sustainable growth and sector resilience.

 

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