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Agri SA Acknowledges 4.4% Farm Wage Increase Amidst Sector Challenges

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Agri SA Acknowledges 4.4% Farm Wage Increase Amidst Sector Challenges

Agri SA notes the announcement made by the Department of Labour and Employment regarding a 4,4% increase in the national minimum wage for farm workers, effective 1 March 2025.

This adjustment raises the minimum wage from R27,58 to R28,79, a decision that reflects the complex economic landscape currently faced by the agricultural sector in South Africa.

In response to the announcement, Johann Kotzé, Chief Executive Officer of AgriSA, stated: “We recognise that the National Minimum Wage Commission has strived to take a balanced approach in its decision-making process. This increase aims to safeguard the livelihoods of farm workers, while also considering the long-term sustainability and competitiveness of our agricultural sector, which plays a crucial role in the South African economy. With approximately 935 000 people employed in agriculture, it is imperative that we support both fair wages and the viability of our industry, particularly in rural areas where job creation is vital.”

The timing of this wage increase is significant as the agricultural sector is currently grappling with numerous challenges, including a contraction of around 5% in GDP for 2024. Recent disruptive weather patterns have led to severe drought conditions across many farming regions, placing considerable strain on producers and threatening profit margins over the short term. However, the Bureau for Food and Agriculture (BFAP) has indicated that assuming a return to more normal rainfall patterns, overall agricultural GDP could see a recovery with an expected growth of 3,5% in 2025.

“Despite the immediate hurdles we face, AgriSA remains steadfast in our commitment to fostering a sustainable agricultural landscape in South Africa,” says Kotzé. “We believe that by enhancing job creation initiatives and advocating for policies that support both workers and employers, we can cultivate a thriving agricultural sector that benefits all stakeholders.”

AgriSA remains committed to promoting sustainable agricultural development and job creation in South Africa.

Made in the Cape 2025 A Game-Changer for Western Cape Exporters

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Made in the Cape 2025 A Game-Changer for Western Cape Exporters

Western Cape exporters across diverse industries, including agriculture, are gearing up for the much-anticipated Made in the Cape 2025: Buyer’s Programme, set to take place from 3 – 6 March 2025 in Cape Town. Organized by Wesgro, this flagship event provides a unique platform for local businesses to showcase their quality, sustainable products to a global audience.

This innovative event connects international buyers with Western Cape producers through a hybrid approach, featuring in-person engagements and the cutting-edge CapeTradePortal.com virtual matchmaking platform. With opportunities for direct business-to-business (B2B) meetings, the event ensures broad exposure and meaningful connections for exporters.

Unlocking Potential for Agricultural Exporters

While Made in the Cape 2025 is designed to promote a wide range of industries, agricultural exporters are especially well-positioned to benefit. Key categories from the agricultural sector include:

Wine: A cornerstone of the Western Cape’s export portfolio, renowned for world-class quality.

Prepared Foodstuffs: Highlighting innovative, value-added food products and artisanal goods. Beverages, Spirits, and Vinegar: Expanding opportunities for traditional and craft beverages.

Vegetable Products: From fresh produce to processed goods, showcasing the region’s agricultural richness.

Live Animals and Animal Products: Featuring dairy, meat, and fibre products that reflect the diversity of the Western Cape’s farming industry.

Broader Export Opportunities

Even exporters not selected for direct B2B meetings can participate in networking sessions and benefit from promotional activities aimed at expanding market reach. With initiatives such as campaign launches in key international markets and enhanced visibility on the CapeTradePortal, the programme ensures long-term growth opportunities for all participants.
Since its launch in 2022, the Made in the Cape initiative has grown exponentially, supporting over 924 exporters and showcasing 4,000+ products. The 2025 event promises to strengthen this success, creating new opportunities for agricultural and other sectors alike.

CGA Citrus Summit 2025: Shaping the Future of Southern Africa’s Citrus Industry

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CGA Citrus Summit 2025: Shaping the Future of Southern Africa’s Citrus Industry

The highly anticipated CGA Citrus Summit 2025 is set to take place from 12-13 March 2025 in Gqeberha, bringing together citrus growers, industry stakeholders, and experts to address key challenges and opportunities in the sector. This biennial event, which alternates with the CGA Regional Roadshow, serves as a platform for collaboration between growers, government partners, and value chain stakeholders, fostering dialogue on sustainable solutions for the citrus industry.

Summit Overview

The Summit will take place over two days, following a Pre-Summit Tour on 10-11 March 2025. Registration opens on 11 March, followed by a Welcome Function. The main sessions start on 12 March, covering strategic insights, sustainability, market access, and industry inclusiveness.

Distinguished Speakers

The Summit boasts an impressive lineup of speakers, including internationally recognized experts and industry leaders:

  • Minister John Steenhuisen – Delivering the keynote address on the South African citrus industry’s future.
  • Frans Cronjé – A leading strategist who has advised numerous organizations on public policy and scenario-based strategy, providing insights on economic and political landscapes up to 2029.
  • Dawie Roodt – An expert on local and global economic conditions, offering valuable perspectives for citrus growers.
  • Marcos Neves – A global agribusiness expert and professor at the University of São Paulo, presenting on the citrus processing market and sustainable business strategies.
  • Brett Archibald – An inspirational speaker sharing his remarkable survival story and lessons on resilience.
  • Tony Lee (JWM) – Addressing the China production and import market and its implications for citrus growers.

 Highlights

The structured program includes six key sessions designed to provide comprehensive insights into critical aspects of the citrus industry:

  • Session 1: Strategic Snapshot – Exploring the economic and political landscape.
  • Session 2: Sustainability – Addressing climate challenges and sustainable practices.
  • Session 3: Market Access – Discussions on China’s import market, feedback from global market access experts, and development strategies.
  • Session 4: Industry Inclusiveness – A panel discussion on inclusive growth within the citrus sector.
  • Gala Dinner – A networking event bringing together industry leaders and stakeholders.
  • Session 5: Strategic Orientation – Providing industry forecasts and planning strategies.
  • Session 6: Logistics – Exploring supply chain optimization and logistics solutions.

A Platform for Growth and Collaboration

The CGA Citrus Summit is more than just a conference; it is a strategic gathering aimed at ensuring the long-term sustainability and success of Southern Africa’s citrus industry. By engaging with global experts, policymakers, and market leaders, citrus growers will gain valuable knowledge to navigate challenges and seize emerging opportunities.

With topics ranging from market access and sustainability to logistics and inclusive industry growth, the 2025 Summit promises to be an invaluable event for all stakeholders in the citrus value chain. Citrus growers, industry leaders, and partners are encouraged to attend and contribute to shaping the future of this vital industry.

 

Gay’s Guernsey Dairy: A Dairy Anchored in Passion and Tradition

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Gay’s Guernsey Dairy: A Dairy Anchored in Passion and Tradition

Nestled in the charming town of Prince Albert, in the heart of the breathtaking Karoo, lies Gay’s Guernsey Dairy – a family-run treasure that captures the spirit of wholesome, natural living. Since its founding in 1990 by Gay van Hasselt, the dairy has grown from a small stone kraal with three cows to an internationally acclaimed producer of exceptional dairy products.

Gay’s journey began modestly, selling fresh milk to local customers who arrived with empty containers for their daily supply. Recognizing a growing demand, she obtained a license and began supplying milk to schools and the Prince Albert hotel. Faced with surplus milk during school holidays, Gay delved into yoghurt-making, winning over the initially sceptical community by introducing them to the creamy delight at local functions.

Determined to expand further, Gay attended a cheesemaking course at Elsenburg Agricultural College. Starting small with a 20-liter cooler box, she soon transformed her experimentation into a full-scale operation, using creative methods like plastic buckets and bricks to craft her cheeses. Today, Gay’s cheeses are celebrated across the globe, with prestigious awards from London, Dublin, and France.

Now under the stewardship of Gay’s daughter Claudia, the dairy continues to thrive, while staying true to its roots. Every product – from the rich, creamy yoghurt to the artisanal cheeses – is made with full-cream, raw Guernsey milk from their own herd of free-ranging, happy cows. This dedication to quality and sustainability is the heart of their success.

Gay’s Guernsey Dairy has become a cornerstone of Prince Albert, offering locals and visitors a warm, authentic experience. Their plaas deli is stocked with mouthwatering cheeses, yoghurt, fresh produce, and other local goodies. Visitors can also book tours for a behind-the-scenes look at the dairy’s operations.

At Gay’s Guernsey Dairy, located in the enchanting town of Prince Albert, tradition, community, and environmental stewardship blend to create dairy products that are as delightful as the Karoo itself.

South Africa’s Fruit Sector Expands with Innovative Cultivars

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South Africa’s Fruit Sector Expands with Innovative Cultivars

South Africa’s fruit industry continues to grow with groundbreaking developments in deciduous fruit breeding. The Agricultural Research Council (ARC), in collaboration with Culdevco, has introduced a series of high-performing cultivars, including the newly launched Roselyn pear and promising new plum, apricot, and apple varieties. These innovations aim to enhance market competitiveness, profitability, and adaptability in both local and international markets.

Introducing Roselyn: A Game-Changing Blush Pear

The latest breakthrough in South Africa’s pear industry is the Roselyn pear, a new blush pear cultivar developed by ARC and commercialized by Culdevco.

Key Benefits of Roselyn

  • Higher Packouts & Profitability: Roselyn’s red blush covers 50%-60% of the fruit, a significant improvement from the 20%-30% seen in the popular Rosemarie variety. This results in higher Class 1 packouts, increasing potential earnings for farmers.
  • Exceptional Quality & Climate Adaptability: It thrives in colder regions like the Koue Bokkeveld in Ceres and Wolseley, making it ideal for South African orchards.
  • Extended Harvest Window: It is ready for harvest by January and perfect for consumption by mid-March, offering a strategic advantage in the pear production calendar.

Roselyn is part of ARC’s long-term effort to expand the blush pear season, following successful introductions like Cheeky (2009) and Rosy-Lwazi (2022). Farmers interested in Roselyn can order it through Culdevco, ensuring access to a high-demand, visually appealing cultivar.

Expanding Beyond Pears: New Plum & Apricot Varieties

Plums Leading the Market

South Africa is a major global player in plum exports, with 50% of exported plums originating from the ARC breeding program.
Key ARC-bred plum varieties performing well in European, UK, and Middle Eastern markets include:

  • African Rose
  • Ruby Sun
  • African Delight

Culdevco is also testing a new large, velvety plum provisionally named PR O6-23 (Sanguine Star). After three years of trials, the plum is undergoing semi-commercialization, with retailers evaluating its market potential.

Blush Apricots & Low-Chill Apples in the Pipeline

Renewed interest in blush apricots has led ARC to develop new varieties that balance taste and aesthetic appeal. Additionally, ARC’s breeding program has successfully developed low-chill apples, now being cultivated in regions like Limpopo and Namibia, ensuring adaptability to different climates.

Culdevco’s Role in Commercialisation

Culdevco has been instrumental in introducing over 150 fruit cultivars to more than ten countries in the past two decades. Shareholders such as Hortgro Pome & Stone, the South African Table Grape Industry, Raisin SA, and the Canning Fruit Producers’ Association work closely with ARC to guide breeding objectives.

In addition to commercialization, Culdevco supports transformation initiatives through Cultipowered, a nonprofit that identifies and addresses industry gaps.

The Future of South African Cultivars

With ongoing trials and market evaluations, ARC and Culdevco continue to introduce high-value fruit cultivars designed to meet changing climate conditions and consumer preferences. Their commitment to innovation, market expansion, and agricultural excellence positions South Africa as a leading force in the global fruit industry.

Farmers and investors can expect exciting new releases, particularly in pears, plums, apricots, and raisins, ensuring sustainable growth and economic success.

2025 Wine Harvest: A Season of Resilience Growth and Celebration

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2025 Wine Harvest: A Season of Resilience Growth and Celebration

South African wine producers are welcoming the 2025 harvest season with renewed optimism following the challenges of the past year. As vineyards across the country burst into activity, this season not only promises a fruitful yield, but also marks the 366th anniversary of the nation’s winemaking heritage.

This milestone coincides with the official birthday of South African wine, marking the first recorded wine production at the Cape on 2 February 1659.

The story of South African wine begins with Jan van Riebeeck, the Dutch colonial administrator who planted the first vineyards at the Cape in the 1650s. Recognising the potential of the region’s climate for viticulture, Van Riebeeck oversaw the cultivation of the first vines, leading to the historic pressing of the first Cape wine in 1659.

Wine Harvesting in the Western Cape

Wine harvesting in the Western Cape typically occurs from late January to early April, depending on weather conditions, grape varieties, and vineyard practices. The harvest season generally follows these phases:

Early Harvest: Some varieties, like Sauvignon Blanc, may begin being harvested as early as late January or early February. Main Harvest Period: The bulk of the harvest takes place from February through March, with major varieties such as Cabernet Sauvignon, Merlot, and Shiraz being picked. Late Harvest: Some late-ripening varieties, or grapes intended for late-harvest wines, may extend into April.

Given the favourable conditions of the 2024/2025 season, the harvest timeline may be slightly earlier or more evenly spread out across the months. Each estate adjusts its timeline based on microclimate, winemaking objectives, and specific vineyard characteristics.

A Season of Promise

Despite extreme weather conditions in 2024 – including floods, frost, and strong winds – favourable winter rainfall and improved vine conditions have set the stage for a strong harvest. According to Vinpro and SAWIS, industry experts anticipate an increase in grape tonnage, with early assessments predicting a significant 32% rise in production.

The positive outlook is attributed to healthy carbohydrate reserves in vines, low disease pressure, and a well-timed pruning strategy. While some vineyards are still recovering from last year’s damage, leading industry figures remain confident that the 2025 vintage will reflect both quality and resilience.

Dr. Etienne Terblanche, Vinpro Consultation Services Manager, noted, “The 2025 crop has the potential for an excellent recovery. Producers have taken strategic steps to mitigate risks, and the results are promising.”

First Grapes of the Season Set the Tone for Harvest

On January 13, 2025, the vineyards of Koelenbosch in Stellenbosch buzzed with excitement as the first grapes of the season – Pinot Noir – were hand-harvested for Villiera’s premium Cap Classique. The golden glow of the morning sun highlighted the skill and dedication of the workers, embodying the craftsmanship that defines South African wine.

Stellenbosch Harvest Parade

The annual Stellenbosch Harvest Parade on 1 February, is a cherished tradition that marks the beginning of the harvest season in South Africa’s wine capital. This vibrant event brings together farmworkers, winemakers, and the local community in a festive procession through the historic streets of Stellenbosch. The parade is more than just a spectacle-it is a heartfelt tribute to the dedication and hard work of those who sustain the wine industry.

Accompanied by lively music, beautifully decorated floats, and traditional blessings, the parade symbolizes gratitude for a bountiful harvest and sets the tone for the season ahead. This celebration also honours the rich history of South African wine, leading up to the annual Wine Harvest Commemorative Event, set to take place on 6 February 2025, at Groot Constantia. This black-tie affair will pay tribute to the pioneers of the industry, while also recognizing key contributors through awards in categories such as Visionary Leadership, Wine Advancement, and Growing inclusivity. For the first time, the event will include the Wine Agri-Worker of the Year award, celebrating the dedicated farm and cellar workers who form the backbone of South African wine production.
Sustainability and Innovation

As the harvest season unfolds, all signs point to a promising vintage. South Africa’s wine industry, steeped in history and resilience, continues to evolve while embracing its rich heritage. Yet, as celebrations unfold, industry leaders remain keenly aware of the challenges ahead. The Vinpro Nedbank Producer Day, held on 23 January, 2025, brought together top producers and experts to discuss the future of viticulture in a changing climate. Under the theme “Navigating Climate Chaos: Shaping the Vineyards of the Future,” the event emphasized sustainability, innovation, and adaptation. Key insights included the importance of regional characteristics, smarter irrigation strategies, and collaboration to ensure that South African wine remains competitive on the global stage.

As the harvest season unfolds, all signs point to a promising vintage, shaped not only by tradition, but also by a forward-thinking approach to sustainability. South Africa’s wine industry, steeped in history and resilience, continues to evolve while embracing its rich heritage. Cheers to 366 years of winemaking excellence!

Nedbank Agriculture Roundtable: Adapting to a Changing World

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Nedbank Agriculture Roundtable: Adapting to a Changing World

On 28 January 2025, Nedbank Agriculture hosted a roundtable event to reflect on the challenges of 2024 and explore what lies ahead for the sector in 2025. Experts from across the industry, including economist Wandile Sihlobo, agricultural meteorologist Johan van den Berg, and market analyst Tracy Davids, shared insights on the economy, climate, and global trade.

Nedbank’s View: Preparing for the Future

Opening the event, Zhanne Meyer, head of agricultural finance at Nedbank CIB, acknowledged that 2024 was a tough year for agriculture and finance. “Demand for credit has been down—it’s been a year of consolidation and caution,” he said. However, he highlighted the importance of climate-smart agriculture and how innovative financing models can help farmers across Africa.

John Hudson, head of agriculture at Nedbank South Africa, emphasized the need to manage volatility and prepare for uncertainty. “We are moving away from traditional balance sheet models to income statement-focused solutions,” he explained. Weather-based index insurance and the virtual farmer program are some of the new financial tools Nedbank is developing to help farmers navigate risk.

2024 in Review: A Tough Year for Farmers

Tracy Davids, executive director at the Bureau for Food and Agricultural Policy, provided an overview of 2024’s agricultural performance. The sector struggled with drought, high feed costs, and economic pressures, leading to a contraction in GDP, though the full impact is still being assessed.

While grain and oilseed farmers faced losses, the horticulture industry performed well, with strong fruit exports due to global demand. However, logistical inefficiencies at South African ports cost the industry over R1 billion, highlighting the ongoing challenges in infrastructure.

The livestock sector showed signs of recovery, with poultry bouncing back from the 2023 bird flu outbreak and beef exports increasing by 16 percent. Egg prices remained high due to supply constraints, but overall, the sector was on a positive trajectory.

Looking ahead to 2025, a 3 percent growth in agriculture is possible, but risks remain. As Davids explained, agriculture is more volatile than other sectors, but historically, it has outperformed total GDP growth over the past 20 years.

Weather: The Growing Uncertainty

Johan van den Berg, an agricultural meteorologist, warned that climate variability is becoming a bigger challenge for farmers. Some areas experienced record-low temperatures in August, while others saw extreme heatwaves in October. Rainfall was inconsistent, making it difficult for farmers to plan their planting and irrigation schedules. Van den Berg cautioned that a long-term drier cycle may have already started and could worsen by 2026. Farmers must take proactive measures to mitigate risks by diversifying crops, investing in irrigation technology, using weather monitoring tools, and adjusting livestock management practices to deal with heat stress.

Global Trade and Policy: Risks and Opportunities

Wandile Sihlobo, chief economist at Agbiz, outlined the economic factors shaping agriculture in 2025. The sector is poised for recovery, supported by improved rainfall, stable electricity, and better disease control. However, global trade dynamics present new risks.

Protectionist policies in the European Union could make it harder for South African exports to remain competitive. The uncertainty around potential US tariffs on China may also disrupt global grain markets, affecting prices and trade flows. On the other hand, the expansion of BRICS offers new opportunities for South African agricultural exports, particularly in maize, beef, and wheat.

Domestically, progress in land reform could unlock 2.5 million hectares of underutilized farmland, but infrastructure issues such as poor roads and inefficient ports remain a major concern.

Farmers should focus on diversifying export markets, adopting climate-smart agriculture, and staying informed on policy changes. Reducing dependence on traditional markets like the US and EU, improving water management strategies, and investing in modern farming technologies will be critical in managing risks and ensuring long-term sustainability.

The Agbiz/IDC Agribusiness Confidence Index, which increased in Q4 2024, reflects renewed optimism in the sector as conditions improve (see Figure 1).

The Agbiz/IDC Agribusiness Confidence Index, which increased in Q4 2024, reflects renewed optimism in the sector as conditions improve.

Adapting to a Changing World

The Nedbank Agriculture Roundtable highlighted that while the future is uncertain, farmers who manage volatility, embrace innovation, and stay ahead of global trends will be in a strong position to succeed. By focusing on the factors they can control, South African farmers can turn 2025’s challenges into new opportunities.

Wes-Kaap Koringboere Staar Uitdagings in die Gesig – Wat Is die Uitweg?

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Wes-Kaap Koringboere Staar Uitdagings in die Gesig – Wat Is die Uitweg?

Die koringprodusente van die Wes-Kaap het op 28 Januarie 2025 tydens Graan SA se streeksvergadering in Moorreesburg ‘n dringende boodskap aan die bedryf oorgedra: Boere is onder groot ekonomiese druk en soek volhoubare oplossings. Die vergadering in die Jan Bassonsaal het Graan SA die kans gegee om uitdagings te bespreek en oplossings te oorweeg wat produsente kan help om beter aan te pas by die veranderende marktoestande.

Boere se stryd om volhoubaarheid

André Kirsten, voorsitter van Graan SA se Winterreënstreek 26 (Swartland), het ‘n oorsig gegee van die afgelope jaar se uitdagings, insluitend laer koringopbrengste en ‘n mark wat boere onder druk plaas. Hy het verduidelik dat produsente gemiddeld 1 ton per hektaar minder geoes het as in vorige jare en dat die tydsverloop in die goedkeuring van invoertariewe ‘n finansiële knou veroorsaak het.

“Ons is in ‘n moeilike posisie, maar ons moet rasioneel kyk na oplossings en hoe ons as ‘n bedryf vorentoe kan beweeg,” het Kirsten gesê.

Sleutelkwessies: Prysverskil, Tariewe en Kultivars

Een van die belangrikste punte wat bespreek is, is die prysverskil tussen streke en hoe dit produsente se bemarkingsvermoë beïnvloed. Hennie Visser van Piketberg het verduidelik dat boere nie altyd beheer het oor vervoerkoste nie en dat die markstruktuur nie altyd in hul guns werk nie.

Daar is ook aandag geskenk aan die moontlikheid om vrystellingsnorme vir nuwe koringkultivars aan te pas. Corné Louw, hoof van toegepaste ekonomie en lededienste by Graan SA, het verduidelik dat Graan SA reeds besig is om te kyk na maniere waarop boere toegang kan kry tot beter kultivars sonder dat dit ten koste van kwaliteit gaan.

Outomatisering as ‘n Langtermynoplossing

Die vertraging in die afkondiging van invoertariewe is een van die uitdagings wat die winsgewendheid van koringboere raak. Derek Mathews, voorsitter van Graan SA, het bevestig dat Graan SA besig is om opsies te ondersoek vir ‘n geoutomatiseerde tariefstelsel, soortgelyk aan die meganisme wat vir brandstofpryse gebruik word.
“As boere hul graan teen werklike koste direk kan lewer, sal dit ‘n groot verskil maak,” het Mathews gesê. Daar word ook gekyk na moontlikhede om hierdie model, wat reeds by sojabone suksesvol toegepas word, na ander graanprodukte soos koring uit te brei.

Die Pad Vorentoe

Hoewel daar steeds uitdagings is, is dit duidelik dat Graan SA en produsente saamwerk om langtermynoplossings te vind. Die vergadering het nie net ‘n platform geskep vir boere om hul bekommernisse te deel nie, maar ook duidelike voorstelle op die tafel geplaas.

Graan SA het verseker dat hulle produsente se versoeke ernstig opneem en dat daar daadwerklike pogings aangewend word om beleidsveranderinge deur te voer. Die organisasie se betrokkenheid by strategiese aanpassings is ‘n belangrike stap om produsente se volhoubaarheid te beskerm.

Vir produsente is die boodskap duidelik: hulle het nie net ondersteuning nodig nie, maar werkbare, volhoubare oplossings. Die toekoms van koringboerdery in die Wes-Kaap sal afhang van hoe vinnig hierdie uitdagings aangepak word – en Graan SA speel ‘n sleutelrol hierin.

AgriSETA 2024: Celebrating Milestones and Shaping the Future of Agriculture

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AgriSETA 2024: Celebrating Milestones and Shaping the Future of Agriculture

As the South African agriculture sector continues to grow and evolve, AgriSETA (Agricultural Sector Education and Training Authority) remains steadfast in its mission to develop a skilled and capable workforce. In reflecting on the milestones achieved in 2024, AgriSETA celebrates its remarkable accomplishments, including a clean audit for the 2022/2023 financial year, bolstered support for women in agriculture, and transformative thought leadership initiatives aimed at shaping the future of agricultural education.

A Year of Milestones

AgriSETA’s commitment to excellence was solidified with its achievement of a clean audit for the 2022/2023 financial year, a testament to the organisation’s robust governance, financial integrity, and dedication to driving positive change in the agriculture sector.

“The clean audit is a reflection of the hard work and dedication of the AgriSETA team and our commitment to transparency and accountability. As we continue to grow and serve the agriculture sector, we remain focused on delivering impactful programmes that contribute to the sector’s transformation,” said Dr. Innocent Sinovha, CEO of AgriSETA.

In 2024, AgriSETA also significantly advanced its mandate to support women in agriculture, through a series of impactful partnerships and high-profile events. AgriSETA’s collaboration with EmpowaWomen highlighted the pivotal role women play in the agricultural value chain. As part of this partnership, AgriSETA hosted the Agriculture Stage at the EmpowaWomen Leadership Summit, where thought-provoking panel discussions and masterclasses offered actionable insights and practical knowledge for women looking to elevate their presence and leadership in the agriculture sector.

“AgriSETA is committed to driving gender equity in agriculture. Our partnership with EmpowaWomen has proven to be transformative, with women farmers and leaders making their mark in the sector. We will continue to create platforms where women in agriculture can engage, learn, and lead,” Dr. Sinovha added.

The success of this collaboration culminated in the EmpowaWomen in Agriculture Summit, where AgriSETA hosted 120 women in agriculture. The summit celebrated women’s entrepreneurial spirit and leadership with a dynamic farmers market that showcased locally-produced goods. This market wasn’t just a space for commerce; it symbolised the economic empowerment and independence that AgriSETA strives to foster for women across the agriculture value chain.

“This event demonstrated the vital role women play in the agricultural landscape, not only as producers but also as key economic drivers. The women’s farmers market was a powerful exchange of ideas and money, a testament to the power of collaboration and the spirit of self-sufficiency,” said Gaitsiwe Sharon Sepeng, Chairperson of the AgriSETA Board.

Driving Educational Transformation

AgriSETA also closed off 2024 with a significant step forward in shaping the future of agricultural education. In November, the organisation hosted its inaugural AgriEdu Symposium themed “Transforming Agricultural Education for a Sustainable Future.” The symposium, a convention of educators, policymakers, and industry leaders, was a highly engaged day of thought leadership and dialogue, focusing on aligning agricultural education with the evolving needs of the industry.

“As we look towards 2025, AgriSETA is more committed than ever to reforming agricultural education and training. The insights shared at the AgriEdu Symposium laid the foundation for transforming how we equip the next generation of agricultural leaders. Through continuous collaboration with industry and educational stakeholders, we will ensure that the agriculture sector has the skilled workforce it needs to thrive,” Dr. Sinovha noted.

Looking Ahead to 2025: Strengthening AgriSETA’s Impact

As AgriSETA looks ahead to 2025, it is poised to drive even greater impact with several key focus areas. These include:

  • Youth Participation in Agriculture: AgriSETA aims to provide greater opportunities for young people to engage in agriculture, positioning the sector as a viable and rewarding career path. Through targeted programmes and partnerships, AgriSETA will continue to amplify the importance of youth involvement in agriculture, empowering the next generation to become agricultural leaders.
  • Skills Development and Reform in Agricultural Education: AgriSETA will further promote its learning and skills development interventions. The focus will be on shaping a capable and skilled workforce to support the growth of South Africa’s agricultural sector and ensure alignment with industry needs.
  • Comprehensive Rural Development and Land Reform: AgriSETA’s rural development and land reform approach is central to unlocking the agricultural sector’s potential. The organization will continue to focus on fostering inclusive growth through initiatives that support rural communities, with a particular emphasis on youth and women in agriculture.
  • Economic Growth through Collaboration: As an enabler of inclusive economic growth, AgriSETA will continue to build on its partnerships and efforts to transform the agricultural sector into a key driver of South Africa’s economic recovery. By promoting agricultural careers, supporting youth entrepreneurship, and ensuring access to critical skills and training, AgriSETA will contribute to sustainable livelihoods across the country.

“As we move into 2025, AgriSETA is excited about the opportunities ahead. Our work is far from over, and we remain focused on empowering the next generation of farmers, entrepreneurs, and leaders. Our continued success will be driven by collaboration, innovation, and our shared commitment to transforming agriculture into a key pillar of South Africa’s inclusive economic growth,” Dr. Sinovha concluded.

A Call to Action

AgriSETA invites all stakeholders across the agriculture value chain to stay connected, engage in ongoing dialogue, and continue championing agriculture as a sustainable sector for economic growth and livelihoods. With a focus on collaboration and knowledge-sharing, AgriSETA will remain a catalyst for transformation, and a steadfast partner in developing the skills, talent, and leadership required to drive the agricultural sector forward.

South African Merino Wool Shines at Pitti Uomo in Florence

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South African Merino Wool Shines at Pitti Uomo in Florence

From January 14 – 17, sustainably certified South African Merino wool took centre stage at the prestigious Pitti Immagine Uomo event in Florence, Italy. Known as a leading platform for men’s fashion and textiles, Pitti Uomo provided an ideal stage for Cape Wools SA to highlight the beauty, versatility, and sustainability of South African wool. This showcase emphasized the industry’s commitment to ethical practices and innovative solutions, capturing the attention of global designers, buyers, and retailers.

Cape Wools SA, the organization representing South African wool farmers, underscored the importance of transparency in wool production. Deon Saayman, CEO of Cape Wools, shared his enthusiasm: “Our recent partnership with Oritain ensures South African wool can be verified globally and at any point in the supply chain using their unique auditing methodology.” Oritain’s forensic science technology authenticates the origin of the wool, allowing labels to feature a QR code that provides proof of provenance. This approach positions South African wool as a world leader in traceability and sustainable production, offering consumers confidence in the ethical sourcing of their garments.

Mmusomaxwell Elevates South African Wool Design

A key highlight of the event was an exclusive menswear capsule collection by award-winning South African design duo Mmusomaxwell. Created in collaboration with The Campaign for Wool, the collection celebrated South African Merino wool’s exceptional qualities. The garments featured woollen cloth supplied by Moon, worsted cloth by REDA, and knitwear yarns from Gerber & Co. These pieces not only showcased the fibre’s luxurious softness and durability but also highlighted its versatility in both contemporary and classic designs.

The presentation included contributions from Core Merino, Knoll Yarns, Lukhanyo Mdingi, and Viviers, demonstrating how South African wool can adapt to diverse applications across the fashion spectrum. Retailers, designers, and brands attending the event were captivated by the fibre’s vibrant colours, sheen, and sophisticated texture. Mmusomaxwell’s collection not only celebrated the fibre’s qualities but also placed South African wool firmly in the global spotlight, blending innovative design with ethical production.

Supporting Farmers and Promoting Sustainability

The event also paid tribute to the farmers who form the backbone of South Africa’s wool industry. The country is home to 8,000 commercial and 45,000 communal wool farmers, many of whom depend on wool farming for their livelihoods. In communal farming communities, wool production is a critical economic driver, supporting families and local economies. By elevating the visibility of South African wool on the global stage, Cape Wools SA celebrates these farmers and their vital contributions.

Sustainability was a central theme throughout the showcase. Merino wool is known for its renewable and biodegradable properties, making it an eco-friendly material aligned with the fashion industry’s growing focus on environmental responsibility. With traceability powered by Oritain, South African wool stands out not only for its superior quality but also for its commitment to ethical sourcing and sustainability.

A Milestone for South African Wool

Cape Wools SA’s participation at Pitti Uomo marks a significant milestone for the South African wool industry. By showcasing the fibre’s unmatched qualities and embracing cutting-edge verification technologies, the organization reinforces its position as a global leader in traceable and sustainably certified wool.

This four-day event in Florence celebrated South African Merino wool’s excellence and innovation, blending tradition with modernity.

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