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Agbiz/IDC Agribusiness Confidence Index Declines Mildly in Q2 2025

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After a strong start to 2025, South Africa’s agribusiness sector experienced a slight dip in confidence in the second quarter. According to Wandile Sihlobo, Chief Economist at the Agricultural Business Chamber of South Africa (Agbiz), the Agbiz/IDC Agribusiness Confidence Index (ACI) fell by 5 points to 65 in Q2 2025. While this marks a decline from the previous quarter, the index remains comfortably above the neutral 50-point threshold, signalling that the sector remains broadly optimistic about business conditions.

This moderation in confidence comes against the backdrop of a challenging global trade environment, ongoing geopolitical tensions, and domestic concerns, particularly around animal disease outbreaks like foot-and-mouth disease. Despite these headwinds, positive developments such as good summer rainfall and improvements at the country’s ports have helped support agribusiness activity and maintain overall optimism.

The ACI survey, which was conducted in early June, reflects the views of agribusinesses operating across South Africa’s diverse agricultural subsectors.

Subindices Show Mixed Performance

The ACI consists of ten subindices, capturing different dimensions of agribusiness activity. In Q2 2025, six of these subindices declined, while the remaining four held steady.

Subindices that Declined

Turnover and Net Operating Income: Both indicators declined by 5 points, standing at 55 and 65 respectively. The decline in turnover was largely driven by weaker confidence among red meat producers, who remain affected by animal health issues.

  • Export Sentiment: Dropped sharply by 40 points to 60. Despite this significant fall, export confidence remains relatively strong, supported by robust export earnings of US$3.36 billion in Q1 2025, which were 10% higher than a year earlier.
  • General Economic Conditions: Declined by 15 points to 50, highlighting concerns over slowing growth prospects both domestically and globally.
  • Market Share: Fell modestly by 5 points to 65, with most businesses reporting largely unchanged views compared to the previous quarter.

Subindices that Remained Steady

  • Employment: Remained unchanged at 55, underpinned by strong production conditions in field crops and horticulture.
  • Capital Investment: Stayed steady at 75, reflecting solid investment activity, as shown by continued strong tractor and combine harvester sales.
  • General Agricultural Conditions: Held firm at a high 80 points, benefiting from the favourable La Niña rainfall during the 2024/25 summer season.

Financial Indicators

Unlike the other subindices, changes in financing costs and bad debt provisions are interpreted inversely. In Q2 2025, financing costs unexpectedly rose by 10 points to 85, despite a general easing of interest rates, suggesting some financial strain in certain areas. Meanwhile, the bad debt provision remained stable at 50, indicating that while some farmers continue to face financial pressures, conditions have not deteriorated further.

Looking Ahead

Despite the mild decline in the index, the overall outlook for South African agribusiness remains positive. However, as Sihlobo highlights, the sector’s strong reliance on export markets makes it vulnerable to global developments. Expanding access to markets such as China, India, Saudi Arabia, and Egypt, while maintaining existing trade relationships in the EU, UK, Africa, Asia, Middle East, and Americas, remains essential for long-term growth.

Equally important is the need for ongoing collaboration between government and industry to strengthen biosecurity systems, improve infrastructure and municipal management, and fully implement the Agriculture and Agro-processing Master Plan. These steps will help ensure that South Africa’s agricultural sector remains resilient, competitive, and well-positioned for sustainable growth.

Agriculture Celebrated Among Winners at 2025 Western Cape Innovation Awards

Two standout agricultural innovations were recognised at the recent Western Cape Innovation Awards 2025, hosted by the Cape Chamber of Commerce and Industry at Cape Town City Hall. The awards honoured 14 innovations across multiple sectors, with several key developments in agriculture and agri-processing earning praise.

South Africa Wine Honoured for Digital Skills Innovation

South Africa Wine, the national industry body for the country’s wine sector, received an Industry Innovation Award for its pioneering digital approach to skills development. Its Learning Management System (LMS) has opened up new opportunities for wine producers, farmworkers, and small operators by providing accessible, online training across the value chain.

The LMS currently supports over 2,600 users, offering more than 590 courses covering topics such as viticulture, compliance, and export marketing. The platform has doubled its user base in the past year, while reducing costs for businesses by eliminating travel and venue expenses. Notably, over 40% of participants are women, with many from smaller farms now able to access world-class training regardless of location.

“This innovation matters because it’s not just about technology, it’s about people, growth, and transformation,” said Rico Basson, CEO of South Africa Wine.

NAMPO Kaap Recognised for Promoting Agri-Innovation

NAMPO Kaap / Cape, represented by Henk Agenbach from Bredasdorp Park, was also awarded for its ongoing role in promoting agricultural technology and innovation. The NAMPO Kaap expo has become a key platform for showcasing the latest developments in precision agriculture, machinery, and farming techniques, supporting knowledge transfer across the sector.

Broader Innovation Recognised Across the Province

In addition to agriculture, innovations in technology, sustainability, public services, and civil society were also recognised for driving economic growth in the province.

Among the other winners was Stellenbosch-based Cubespace, honoured for its development of satellite control systems used by international clients such as NASA. Zerocrete was awarded for creating low-carbon concrete made from non-recyclable plastic and fabrics, significantly cutting emissions. A world-first recycled plastic bucket innovation was also recognised for its quality and environmental impact.

In the public sector, the City of Cape Town’s Ease of Doing Business Programme and the Western Cape Growth for Jobs Programme received awards for streamlining business processes and promoting economic development. Civil society organisations Development Action Group (DAG) and the Peninsula School Feeding Association (PSFA) were acknowledged for their contributions to housing and food security respectively.

Cape Chamber CEO John Lawson described innovation as central to the province’s Growth for Jobs strategy, saying, “Innovation is the magic ingredient that drives us forward — our innovators are our trailblazers.”

FNB Western Cape Commercial Head Stephan Claasen closed the event by highlighting South Africa’s favourable investment climate, noting that innovation will be key to driving future growth.

Francois Rossouw van Mooigezicht Estates bekroon as Agri Wes-Kaap Santam Jongboer van die Jaar 2025

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Francois Rossouw (30), van Mooigezicht Estates in die Hexriviervallei, is op 11 Junie 2025  tydens ‘n spoggeleentheid by die Ashanti-landgoed as die Agri Wes-Kaap Santam Jongboer van die Jaar 2025 aangewys. Hy is uit agt sterk finaliste gekies en sal die Wes-Kaap later vanjaar verteenwoordig in die nasionale Toyota SA/Agri SA Jongboer van die Jaar-kompetisie.

Rossouw boer met tafeldruiwe op 310 hektaar by Mooigezicht Estates en beskik reeds oor meer as ses jaar se ervaring in die bedryf. Sy aanwysing as wenner is nie net ‘n erkenning van sy boerderyvernuf nie, maar veral van sy unieke leierskapstyl, aanpasbaarheid en sy diepgewortelde toewyding aan mense-ontwikkeling en volhoubare landbou.

Leierskap wat inspireer

Volgens Jannie Strydom, hoof uitvoerende beampte van Agri Wes-Kaap, is Francois die soort jong boer wat hoop gee vir die toekoms van landbou. Sy bestuursbenadering by Mooigezicht Estates sluit presisieboerdery, gevorderde tegnologie, spanontwikkeling en gemeenskapsbetrokkenheid in. “Hy toon ‘n buitengewone balans van kundigheid en menslikheid en is ‘n waardige ambassadeur vir ons provinsie,” sê Strydom.

Inus Oosthuizen, sameroeper van die beoordelingspaneel, het Rossouw se geïntegreerde bestuursvernuf en mense-gesentreerde fokus uitgelig. “Van grondontledings en geoutomatiseerde besproeiing tot gemeenskapsdiens en geloofsgebaseerde waardes – hy bestuur met hart én kop,” het Oosthuizen verduidelik. Sy deelnemende bestuursstyl stel hom in staat om saam met sy span by Mooigezicht Estates besluite te neem en hulle deur uitdagende tye te lei.

Veerkragtigheid in die gesig van uitdagings

Die afgelope drie jaar is Mooigezicht Estates deur verskeie uitdagings gekonfronteer, insluitend verwoestende haelstorms. Tog het Rossouw bewys dat hy oor die strategiese insig en aanpasbaarheid beskik om vinnig by veranderende marktoestande aan te pas. Hy het internasionale markstrategieë herstruktureer en sy bedryf veerkragtig en mededingend gehou.

Vir Rossouw is hierdie toekenning nie net ‘n persoonlike prestasie nie, maar ‘n huldeblyk aan sy span, familie en geloof. “Ek glo ons boerdery is ‘n roeping, en dit gee vir my ‘n rede om as vierde geslag steeds aan te hou,” het hy gesê. Hy beklemtoon verder die belangrikheid van boerdery as ‘n middel om werkloosheid te bekamp en ekonomiese groei in landelike gemeenskappe aan te wakker deur jeug- en werksgeleenthede te skep.

‘n Toekomsvisie vir volhoubare groei

Rossouw se visie strek veel verder as sy huidige boerdery-aktiwiteite op Mooigezicht Estates. Hy beoog om bemagtingsinisiatiewe en sosiale ontwikkelingsprojekte vir plaaswerkers en hul kinders verder uit te brei, asook om ‘n nie-winsgewende organisasie te vestig wat onderwys en ontwikkeling in sy gemeenskap sal bevorder.

Agri Wes-Kaap het Rossouw gelukgewens en hom alle sterkte toegewens met die nasionale kompetisie. Sy voorbeeld dien as inspirasie vir jong boere regoor die land, wat wys hoe volhoubare, mense-gesentreerde boerdery die pad na die toekoms is.

China’s Zero-Tariff Access Creates New Growth Potential for Agricultural Exports

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Wesgro welcomes China’s recent announcement to grant zero-tariff treatment to all 53 African countries with which it maintains diplomatic relations. We are confident that the announcement will lead to significant opportunities for businesses in the Western Cape.

China’s New Trade Move Signals Big Export Boost for the Western Cape

As part of our mission to drive inclusive and sustainable economic growth, strengthen competitiveness, and create jobs, Wesgro is committed to unlocking access to new markets and buyers. This includes a strategic focus on expanding exports to China, the Association of Southeast Asian Nations (ASEAN), India, Brazil, and the Middle East.

Wesgro CEO, Wrenelle Stander said: “China is a key trading partner for the Western Cape. In 2024, total exports from the province to China reached R11.76 billion, making it one of the large export markets for the province. If we are to realise our provincial objective of trebling exports from the province by 2035, growth in new markets will be essential. Over the coming weeks, Wesgro will work to understand how best business can best leverage new opportunities flowing from this announcement.”

In a demonstration of our commitment to strengthening these ties, Wesgro has once again partnered with the Standard Bank Group to participate in the 2025 China-Africa Economic and Trade Expo (CAETE), taking place from 12–15 June in Changsha, China. CAETE is one of the largest trade exhibitions globally, fostering direct linkages between African businesses and the Chinese market.

Western Cape Exporters Showcase Local Products at Major China-Africa Expo

In total, 17 Western Cape exporters are being showcased at the event, presenting a diverse range of products including organic hand-made cosmetics, wines, spices, fresh flowers, teas, and nutritional goods.

In 2023, the expo facilitated the signing of more than 120 cooperation agreements valued at over US$10.3 billion. The 2025 edition is expected to attract over 12,000 registered attendees from 44 African nations, 6 global organisations, and 2,800+ companies and financial institutions.

Through its partnership with the Standard Bank Group and ICBC, and in collaboration with the Hunan Department of Commerce, Wesgro is enabling Western Cape export companies to engage directly with pre-vetted Chinese buyers at CAETE 2025. The expo commenced with a wine tasting co-hosted by Wesgro and the Standard Bank Group, featuring 8 Western Cape wineries.

“This platform allows us to position the Western Cape as a premium export region and connect local businesses to high-potential buyers in strategic markets,” said Stander.

“At Business and Commercial Banking, we pride ourselves in turning possibilities into opportunities for the businesses that power Africa’s vibrant economies. China’s zero-tariff policy presents a catalytic opportunity and through strategic platforms and our strategic partnerships with entities such as Wesgro, we support businesses convert policy into progress by unlocking direct access to high-potential buyers,” says Andrew Robertson, Head of Business Enablement and Operations at Business and Commercial Banking, Standard Bank Group. “By leveraging our digital trade capabilities, sector-specific support, and cross-border partnerships, we empower clients to start, manage and grow, not just in China, but across the African continent and other key global markets. We are about enabling long-term growth through market access that is practical, scalable and sustainable.”

Partnerships and Market Diversification Key to Long-Term Growth

Over the course of the visit, Wesgro will also be highlighting opportunities for investment into the province’s Food & Beverages sector. Furthermore, meetings have been organised to showcase private sector investment into infrastructure and logistics in South Africa.

“Market diversification is critical to building resilience and long-term growth for Western Cape businesses,” added Stander. “By supporting engagements in key global markets like China, we’re advancing our strategic mandate to drive trade and investment.”

SA Wine Tourism Shines: Inspired Path Wins Gold for Kanu Wines Film

In a moment of well-deserved recognition, South Africa’s Pieter Muller of Inspired Path Video Productions — in association with The Newspaper — has been awarded Gold at the International Tourism Film Festival Africa (ITFFA) 2025, for his masterful video production showcasing Kanu Wines in Stellenbosch.

The award, presented in the Wine Tourism category under the Wine Experience section, highlights not only the beauty of South Africa’s renowned wine regions, but also the power of compelling storytelling in tourism promotion. Muller’s production for Kanu Wines stood out for its ability to capture more than just breathtaking visuals — it told a story of passion, craftsmanship, and the rich heritage behind the wine.

Global Recognition Amid Fierce Competition

Hosted at Hotel Sky Sandton in Johannesburg, this year’s ITFFA drew 448 entries from 60 countries, with productions spanning from Algeria to Australia, Canada to Croatia, and across the African continent. Amidst this global showcase of creative excellence, Muller’s work resonated with the international jury of 48 industry professionals, earning Inspired Path top honours.

A Personal Story of Resilience

But behind the lens is a story even more powerful than the images it produces. Pieter Muller’s personal journey has been defined by resilience. As a child, Muller overcame stage 4 cancer — a life experience that shaped not only his outlook but also his approach to storytelling.

“For me, storytelling has always been about more than beautiful images,” says Muller. “It’s about connecting people emotionally — capturing the passion, the people, and the heartbeat behind every story. With Kanu Wines, we wanted to showcase not just the wine, but the soul of Stellenbosch’s wine culture.”

Founded with a mission to create purpose-driven, emotionally resonant content, Inspired Path has become a force in tourism, hospitality, and business storytelling.

Africa’s Only Festival Dedicated to Tourism Film

The International Tourism Film Festival Africa is Africa’s only festival exclusively dedicated to tourism and travel video content. Established in 2019, ITFFA has grown into a highly respected platform that showcases the power of visual storytelling in driving tourism development, cultural exchange, and economic growth both on the continent and internationally.

Masterclasses, Panels, and Industry Growth

Beyond the awards ceremony, ITFFA 2025 hosted a comprehensive program including masterclasses, expert panel discussions, and conferences. Industry leaders discussed topics such as destination marketing, the role of film in boosting tourism numbers, and Africa’s growing position within the global film tourism industry. These sessions provided valuable insights into how destinations can leverage storytelling to attract travellers and strengthen their tourism economies.

Developing New Talent for the Future

A major focus of ITFFA is also nurturing emerging talent. Through initiatives like the Young Creative Student Challenge, local students had the opportunity to receive mentorship from industry professionals while creating their own short tourism films.

Storytelling That Inspires the World

The ITFFA 2025 was more than just an awards event — it served as a global meeting point for filmmakers, tourism professionals, and creatives. As Muller and Inspired Path celebrate this golden achievement, they remain committed to their core mission: telling stories that inspire, uplift, and create lasting emotional connections.

For more information visit www.inspiredpath.co.za

South Africa’s Agricultural Machinery Market Shifts Gears

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South Africa’s agricultural machinery market is showing renewed strength in 2025, with encouraging sales figures highlighting growing confidence in the sector. After a challenging year in 2024, sales of both tractors and combine harvesters have rebounded sharply in the first five months of this year, signalling a healthier environment for farmers and agribusinesses alike.

Encouraging sales signal sector recovery

Tractor sales have risen for the fifth consecutive month, increasing by 12% year-on-year in May 2025, with 635 units sold. Even more striking is the performance of combine harvesters, with sales up a notable 64% compared to May last year, totaling 41 units, according to Wandile Sihlobo, Chief Economist at the Agricultural Business Chamber of South Africa (Agbiz).

Sihlobo explains the drivers behind this rebound. “The increase in sales primarily reflects the positive sentiment in the sector regarding the 2024-25 crop and horticulture harvest, driven by favourable weather conditions and base effects following weak sales in 2024,” says Sihlobo.

Much of the current optimism stems from improved agricultural output projections following several seasons of weather-related challenges. The Crop Estimates Committee now forecasts South Africa’s 2024-25 summer grain and oilseeds production at 17.98 million tonnes, a significant 16% increase from the previous season, representing a welcome recovery from the damaging drought conditions experienced in recent years.

Weather, drought, and financial pressure behind 2024’s slump

However, it has not been entirely smooth sailing. Heavy rains in April raised concerns about the quality of some crops, particularly in localised areas. “The heavy rains in April have caused concerns about the crop quality, and we are seeing challenges in a few areas,” notes Sihlobo. Still, despite these localised setbacks, the broader sentiment remains upbeat as strong yields continue to support purchasing decisions.

Looking back, Sihlobo points out that the slump in machinery sales in 2024 was due to a combination of factors. “The poor agricultural machinery sales performance in 2024 resulted from three major factors,” he explains. First, robust sales between 2020 and 2023, supported by strong harvests and favourable commodity prices, created a natural cooling-off period. Second, the mid-summer drought in the 2023-24 season negatively impacted farmers’ incomes and reduced their ability to invest in new equipment. Finally, higher interest rates throughout much of 2024 added further financial pressure, curbing investment in capital goods like tractors and harvesters.

Pent-up demand supports 2025 momentum

Conditions have now improved in several respects. Interest rates have eased somewhat from the higher levels seen last year, offering some financial relief. “Although uncertainty remains about the path ahead, given the renewed risks to the global economy, conditions are far better than they were a year ago,” says Sihlobo.

Moreover, as many farmers postponed purchases during the difficult 2024 season, there is now pent-up demand for equipment replacement and upgrades. “Some farmers may start with machinery replacement in the coming months,” adds Sihlobo, suggesting that sales momentum may continue as the year progresses.

South Africa’s agricultural machinery market is currently benefiting from a combination of improved weather conditions, a promising crop outlook, more favourable financial conditions, and deferred demand finally coming back into the market. While uncertainties remain, particularly regarding global economic trends and future interest rate movements, the sector enters the second half of 2025 with renewed momentum.

Allesverloren Reinvents for the Future, Rooted in Six Generations of Swartland Soil

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Allesverloren is entering a new chapter – one shaped by a fresh look, a renewed focus on terroir, and the spirit of a family legacy that carries it forward. The historic family-owned wine farm now unveils a refined range of wines, plans for an exciting new addition to its portfolio, and a new website as part of an evolution underway at the seminal property just 60 minutes’ drive from Cape Town.

The Allesverloren vineyards are located in the celebrated wine growing region of the Riebeek Valley of the Swartland. They extend up the Kasteelberg Mountain and benefit from cold, wet winters and warm, dry summers – ideal for producing concentrated grapes.

The unique environment combines with a rich history and deep connection to the land as the perfect foundation for crafting exceptional and internationally acclaimed wines. The Malan Family has tended the farm for over six generations, which is the stage for a new era that has dawned.

Amongst the tiers of Allesverloren’s portfolio, the Swartland range’s recent transformation reflects a greater terroir-driven style, shaped by the character of the land and the legacy it carries.

A new blend is in the offing too. The Arsonist is an exciting addition to be released later this year that will cast light on the Allesverloren story from a fresh perspective, harnessing both history and innovation.

Allesverloren

Its fortified range remains the bedrock of the Malan legacy at Allesverloren.

At the same time, its new website is the property’s bold new ambassador, reflecting not only its history, but the prospects of a bright new future.

The proud testament to Danie Malan

“Nothing proceeds for us without the constant reminder and acknowledgement of Danie Malan, our father, a dear friend and colleague to many and an icon of the industry,” says Allesverloren’s Danielle Malan, his daughter.

The sentiments of his passing late last year reverberated through the farm’s very name: Allesverloren. All is lost.

“But far from signifying despair, the name is a reminder of the 150-year legacy of past generations borne most recently by Danie and now passed to us. It is a reminder too of the characteristics that sustained Allesverloren all these years: the courage to pioneer, a tenacious spirit and family values.”

Danie’s children Fanie and Danielle have long been part of the executive and continue to anchor Allesverloren’s story as part of the Malan dynasty, but also through their skill and experience. They’re accompanied by seasoned winemaking and marketing specialists geared to take Allesverloren to new heights.

Part of this journey has been to evolve Allesverloren in lockstep with its promise of quality and consistent excellence.

Allesverloren’s winning strategy

“Having the new label for the Swartland collection ranked among winners WineMag’s most recent Label Design Awards, was a huge boost and indication that we’re on the right track,” says Fanie Malan.

The farm’s entry was represented by the Allesverloren Chenin Blanc 2024, singled out for its originality of concept, execution, shelf appeal and effective communication.

Explore the full portfolio and the story behind the wines at www.allesverloren.co.za. Delivery is free in South Africa for orders over R1 500.

For more information, call 022 461 2589.

Stellenbosch Wine Routes and Southern Sun Partner to Strengthen Agri-Tourism

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Stellenbosch Wine Routes and Southern Sun, South African powerhouse in wine and hospitality respectively, have announced a landmark three-year partnership that will enhance the country’s wine tourism offering.

A Platform for Growth and Collaboration

The strategic alliance brings together the heritage and world-renowned wines of Stellenbosch with Southern Sun’s expansive hospitality network, creating an unparalleled platform to showcase South African excellence. By combining resources, expertise, and reach, the collaboration promises to elevate visitor experiences, boost local tourism, and drive sustainable growth across the wine and hospitality sectors.

Not only does the agreement see Southern Sun become the preferred accommodation provider for Stellenbosch Wine Routes, but the hotel group has also partnered in the hosting of the Stellenbosch Experience wine showcase in Johannesburg. The event that features a handful of tasting events with over 40 winemakers and brand ambassadors, is becoming an annual highlight for wine-lovers in Gauteng.

Bringing the Cape Winelands to New Audiences

Southern Sun Hotels CEO Marcel von Aulock says: “We are proud to partner with Stellenbosch Wine Routes and look forward to hosting a series of immersive events that celebrate the Cape Winelands. Together we will champion sustainable tourism, support the region’s vibrant wine community and deliver the warm, genuine hospitality that defines both our brands.”

Stellenbosch Wine Routes chairman Mike Ratcliffe says: “We are incredibly excited about this new alliance with Southern Sun, a name that resonates with quality and excellence in South African hospitality. This partnership is a natural fit for us, as it aligns perfectly with our mission to offer world-class wine and cultural experiences. Together, we can create a more connected, accessible, and memorable journey for local and international visitors alike.

“This collaboration not only strengthens our individual offerings but also supports the broader vision of South African tourism by showcasing the best our country has to offer.”

For more information about Stellenbosch Wine Routes, visit www.wineroute.co.za or contact Stellenbosch Wine Routes on [email protected] or 021 886 4310.

Quicke Expands Loader Range to Meet the Full Spectrum of South African Farming Needs

“For us at Quicke this year’s Nampo was special, as we launched two new loader series on the South African market, so, we now have three different offerings, depending on the customer’s needs.

Quicke is a global brand with production facilities all over the world and a quality mindset. With our long-term local partner ROVIC, we as well ensure local support, local stock and a dedicated sales team for quick response, when needed.

Q loaders

The Q loader is designed for the full-time professional farmer or contractor, where every little detail matters. Outstanding design, that follows and integrates into the body of the tractor and a large variety of customizations, like QE command, electronical controls and much more.

 

 

V loader  

The V loader is replacing the X loader as our offering to customers in the utility segments. The design has durability in focus, making the loader perfect for the heavy duty use in South African farming.

The unique self-leveling systems, ensures a fast and strong loader without compromising on the visibility with a very low placing of the parallel linkage.

It can be offered with 3rd service and mechanical “Softdrive” boom suspension.

C loader  

The C loader is a brand-new range of loaders designed for compact tractors from 25 Hp and up to 65 Hp. The loader is designed for professional with castings in the stress areas of the boom and a curved design allowing the loader to follow the tractors shape. The perfect loader for small scale/part time farming, vineyards, park maintenance and more.

Implements

With more than 2000 different implement combinations Quicke is a “one stop shop” for loading equipment from the smallest 25 Hp compact tractor up to the 18 Tons wheel loader.  We had lots of good interest in our new loaders, and we feel confident that the 3 series will cover the needs of South African farming perfectly.”

For more information visit www.rovic.com | Contact 021 907 1700 (Cape Town), 011 396 6200 (Johannesburg)

The Southern Africa Conference 2025: A Fresh Take on Industry Connection and Innovation

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The International Fresh Produce Association (IFPA) will once again bring together the fresh produce and floral sectors for the highly anticipated Southern Africa Conference 2025. Scheduled for 23–24 July at Capital Menlyn Maine in Pretoria, this flagship event is set to be a dynamic blend of learning, networking, and collaboration.

A Hub for Industry Professionals

Attracting growers, exporters, retailers, wholesalers, market agents, and other key players from the fresh produce value chain, the Southern Africa Conference serves as one of the largest industry gatherings in the region. It’s where business meets community—a space for reconnecting with familiar faces, making new connections, and exploring new market opportunities.

Delegates can look forward to candid discussions, world-class presentations, and insightful takeaways designed to help navigate the ever-evolving global produce landscape.

Two Days of Purpose and Impact

The event opens on Wednesday, 23 July, with a Welcome Reception. This informal gathering sets the tone for the conference, encouraging early networking and creating a sense of camaraderie among attendees. There are no other scheduled sessions on 23 July; the main conference programme takes place entirely on 24 July.

The main conference programme unfolds on Thursday, 24 July, beginning with a Welcome & Networking Breakfast. From there, the day is structured around carefully curated educational sessions that offer a global perspective and regional relevance.

The morning kicks off with an in-depth session on trends in North America and Asia, led by Prof. Patrick Vizzone, Co-Founder and CFO of Vertical Oceans, Executive Director at DiMuto, and 2025 Chair-Elect of the IFPA Board of Directors. He will explore how evolving consumer demands in these regions present opportunities for South African exporters.

Following that, Shubha Rawal, Head of Sourcing at IG International and a member of the IFPA Board of Directors, will offer an insider’s view into the procurement practices and buyer expectations across Asian and North American markets, equipping local producers with the tools to better engage with international partners.

Exploring Challenges and Innovations

A moderated panel discussion will revisit the morning’s key topics, inviting speakers back to the stage to answer questions and participate in an interactive dialogue with the audience. Live polling and feedback tools will further enhance audience participation and engagement.

The afternoon sessions pivot to some of the industry’s most pressing issues. Steve Alaerts, Partner & Director at Foodcareplus Logistics NV, and Werner van Rooyen, COO of Fresh Produce Exporters Forum, will examine the current export challenges facing Southern Africa, including regulatory constraints and shifting shipping conditions, while highlighting new possibilities in the European market.

Later, innovation takes the spotlight. Dr. Max Teplitski, Chief Science Officer at IFPA, will guide attendees through the latest advancements in fresh produce technology—from automation and packaging improvements to sustainability-driven innovations aimed at making food systems safer and more efficient.

Wrap-Up with a Personal Touch

The conference concludes with a Networking Happy Hour, giving attendees a relaxed space to consolidate new relationships and reflect on key learnings from the day. With so much insight packed into a single day, the Southern Africa Conference 2025 is poised to be an unmissable event for anyone invested in the future of fresh produce in the region.