West Coast Way, under the visionary leadership of Carmen Lerm, has transformed Cape West Coast tourism in the past decade, presenting a unique road trip that encapsulates the diverse “Weskus” experiences. The initiative, dedicated to showcasing the region’s rich culture, heritage, and natural beauty, has evolved into a premium destination company, leaving an indelible mark on South Africa’s travel landscape.
The start of the journey
Carmen Lerm’s journey began with insights gained from her early work in her father’s fruit and vegetable shop, where dedication to excellence was instilled. Translating her commitment to quality from behind the counter to the boardroom, Lerm leveraged her extensive experience and travel industry connections to establish West Coast Way as an acclaimed national destination marketing company.
Planning a road trip on www.westcoastway.co.za is an exhilarating prospect – with 101 top attractions over six themed routes to guide you from Cape Town to Garies to Nieuwoudtville. Enthusiasts can explore the best in wine and craft beer tastings, olives, Rooibos tea tastings, farm stays, natural warm pools, cruises, game drives, and more.
West Coast Way – South Africa’s Road Trip with the most Twists
The core mission of West Coast Way is to make tourism accessible, connecting travelers with top attractions, activities, and accommodations. Carmen Lerm emphasizes the company’s success through the growth in tourism numbers and the enhancement of visitor experiences, illustrating the symbiotic relationship between these business growth factors.
Over the past decade, Carmen Lerm and West Coast Way have successfully marketed the Western Cape’s premium tourism brands, including Thali Thali Game Lodge, Darling Brew, The Lodge at Atlantic Beach, and Kirstenbosch National Botanical Garden.
Put tourism within your reach — contact Carmen Lerm on 0861 321 777 or [email protected]