South African Wine joined industry stakeholders on 21 November 2023 at the country’s oldest wine estate, Groot Constantia, to initiate a campaign celebrating the rich heritage of the South African wine industry. This sector employs approximately 269,000 individuals and supports nearly a million dependants, contributing over R55 billion to the gross domestic product (GDP).
The vision for the South African wine industry’s anniversary is to establish an annual, month-long celebration every February. This event aims to highlight the industry’s unique heritage, which dates back to February 2, 1659, making South Africa the only country in the world with a known exact start date for its wine industry.
The campaign calls for participation from the entire wine industry, the tourism sector, both local and international partners, South African trade, and retailers. The goal is to drive global awareness of South African wine and celebrate the essence of an industry characterized by diversity, innovation, and leadership. This initiative also seeks to create ambassadors for South African wine through responsible consumption and to generate additional job opportunities.
Rico Basson, CEO of South African Wine, commented on the industry’s spirit, saying, ‘In the heart of South Africa, where vines create a tapestry of tradition and innovation, we celebrate the unique spirit of our nation’s wine industry – a legacy dating back to the 17th century. As we toast to this remarkable journey, we pay tribute not only to the vineyards, but also to the people who infuse life into every grape and the progress that drives us towards a future where excellence and diversity are intertwined.’
He further expressed anticipation for another birthday celebration of South African wine, emphasizing that ‘its people, products, and progress are a testament to the enduring beauty of our cultural heritage.’
Industry members, wine enthusiasts, and supporters are invited to participate in the February celebrations, utilizing free assets specially created for the occasion, including videos, maps, and artwork.