The Western Cape Department of Economic Development and Tourism (DEDAT), in partnership with the International Trade Institute of Southern Africa (ITISA), has launched a free Online Export Course to help agro-processing businesses and agricultural producers build the skills needed to compete internationally.
Part of the Western Cape Government’s Growth for Jobs Strategy, the initiative aims to drive economic growth, expand market access for local produce, and create sustainable employment opportunities. Since its launch, 518 participants have registered, and more than 70 have completed the self-paced training, with many accessing further provincial export support.
Western Cape Minister of Agriculture, Economic Development and Tourism, Dr Ivan Meyer, said:
“Export growth is one of the most effective ways to create jobs and stimulate economic development. Through this free Online Export Course, we are equipping entrepreneurs and businesses with the practical skills they need to access new markets, grow their customer base, and contribute to the Western Cape’s export-led growth agenda.”
Tangible Impact for Agro-Processing
The course is delivering clear benefits for the agricultural sector. Alicia Somdaka, Founder and CEO of emerging agro-processing business Imbali Nature’s Crown, said the training provided practical knowledge on export documentation, tariff classification, compliance, and international market access.
Following the course, Somdaka registered a business domain and company email, redesigned her product packaging labels to meet international export standards, and is now preparing her agro-processing business for target markets in Europe and the Middle East. She noted that the programme provided a practical roadmap she continues to use daily.
Sandiswa Masimini, another course graduate, described the training as an enriching experience that deepened her understanding of export operations, logistics, customs procedures, and international trade requirements, while boosting her operational efficiency.
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What Participants Will Learn
Designed for agro-processing entrepreneurs, agricultural SMMEs, trade facilitators, and export managers, the flexible nine-module course features self-paced video lessons, downloadable resources, and assessments covering three core areas:
- Market Strategy & Readiness: Global trading environments, assessing export readiness, and developing international marketing strategies.
- Logistics & Operations: International transport services, cargo insurance, and Incoterms® 2020.
- Compliance & Finance: Export administration, financial risk management, customs procedures, product classification, and regulatory requirements.
How to Access the Course
The Online Export Course is completely free for Western Cape agro-processors, business owners, and export managers.
- Register Online: https://www.westerncape.gov.za/edat/online-export-course
- Enquiries: Contact DEDAT at [email protected]