The orchards and vineyards of South Africa are buzzing with more than just the harvest this season. Since entries officially opened on 23 March 2026, the search for the country’s most talented agricultural workers has been in full swing. Agri’s Got Talent (AGT) is once again inviting farm and packhouse workers to step out of the fields and into the spotlight, proving that world-class talent is grown right here in our soil.
Now a landmark event in the agricultural sector, AGT is a collaborative social upliftment project funded by Hortgro, the Citrus Growers’ Association (CGA), SATI, SA Wine, and the Western Cape Department of Agriculture. By focusing on the deciduous fruit, citrus, and wine industries, the competition celebrates the “people behind the produce”—the essential workers who form the backbone of South Africa’s agricultural economy.
A Legacy of Transformation
The 2026 season looks to build on the incredible momentum of previous years. The reigning champion, Jenedine Jantjies, a childminder from Endulini Fruit in Patensie, claimed the title in 2025 with her moving performances of “This is Me” and “One and Only.” Her journey, alongside that of 2024 winner Chester Fisch, serves as a powerful reminder of the raw talent hidden within rural communities.
However, AGT is about more than just finding a winner. The ten finalists selected from the audition process will undergo an intensive, life-changing training week in the Western Cape this September. This program includes professional vocal coaching and stagecraft, but it also goes deeper. Finalists participate in self-development workshops covering essential life skills such as financial literacy, conflict resolution, and leadership.
How to Enter (Closing July 31, 2026)
With the competition having been open since March, workers are encouraged not to wait until the last minute. The entry process is simple and accessible via WhatsApp:
- Record: A song (voice note or video) of no longer than 3 minutes.
- WhatsApp: Send your recording to 082 372 1557.
- Include Details: Provide your full name, date of birth, farm/packhouse name, job description, years of service, and your supervisor’s name and contact details.
The competition is open to amateur singers over the age of 18 who are currently employed in the fruit or wine industries. As the July 31 deadline approaches, the industry is ready to discover who will follow in Jenedine’s footsteps to become the next voice of South African agriculture.