Canned wines are gaining popularity, particularly among younger consumers and outdoor enthusiasts, due to their convenience, single-serve portions, and eco-friendly appeal. Woolworths’s WCellar has responded to this trend by partnering with six prominent South African wine brands to offer a range of premium canned wines.
The collection includes six varietals from renowned local estates: Diemersdal (Sauvignon Blanc), Kleine Zalze (Chenin Blanc), De Wetshof (Limestone Hill Chardonnay), Haute Cabrière (Tranquille Blush), Beyerskloof (Pinotage), and Ken Forrester SGM, a blend of Shiraz, Grenache, and Mourvèdre. This collaboration aims to dispel the notion that canned wine means lower quality, offering top-tier cultivars in a convenient format.
Ian Wilson, WCellar’s category manager, assures customers that the quality of these canned wines matches that of their premium boxed wines. “We are offering only the highest quality product in a format that suits their needs,” he says.
The range is available in packs of four 250ml slimline cans, designed as single servings, roughly equivalent to one large glass of wine. According to Wilson, this format not only suits outdoor events like braais, but also allows consumers to enjoy a glass without committing to a full bottle. Additionally, canned wine offers an easy way to manage and limit consumption, aligning with the growing trend of conscious drinking.