The Wine Tourism Conference, South Africa’s leading event dedicated to the advancement of wine tourism, will return for its ninth edition on 8 May 2025. Hosted at the esteemed Lanzerac Wine Estate in Stellenbosch, the conference will explore the theme ‘Delivering Experiences That Inspire.’
Bringing together industry leaders, tourism professionals, and wine enthusiasts, the event seeks to showcase innovative practices and strategies shaping the future of wine tourism. Among the notable speakers are Robin Shaw from Wine Tourism Australia, Jerry Mpufane of The Moreti Partnership, Debra Fox of Fox Brown Creative, Marisah Nieuwoudt from SA Wine, and Andrew Kamphuis of Commerce 7. Their insights are expected to provide valuable perspectives on the evolving landscape of wine tourism.
Catalyst for Growth and Innovation
The conference serves as a significant platform for collaboration, knowledge-sharing, and industry growth. Discussions will revolve around emerging trends, sustainability in wine tourism, marketing strategies, and the enhancement of visitor experiences. Delegates will have the opportunity to engage in meaningful conversations with experts, explore potential partnerships, and gain a deeper understanding of global best practices.
The role of wine tourism in boosting South Africa’s economy and positioning the country as a top-tier destination will be a key focus. Stellenbosch, regarded as the heart of the nation’s wine industry, offers a fitting backdrop for this prestigious event, allowing participants to experience the region’s renowned hospitality and rich winemaking heritage firsthand.
This conference is an essential event for professionals aiming to stay ahead in the competitive world of wine tourism. It promises to offer valuable insights, inspire innovation, and contribute to the continued success of South Africa’s wine tourism industry.
For more information visit www.winetourism.co.za