Picki Fruit is a fresh and innovative addition to the local scene in Wellington, Cape Winelands. After two years of careful planning and development, it has introduced a unique concept—a fruit truck offering premium, seasonal produce at affordable prices. The idea behind Picki Fruit was to create a customer-focused brand that supports local farmers while delivering high-quality fruit directly to consumers.
Initially, Picki Fruit focused on providing farm-fresh blueberries at competitive prices during the local blueberry season. However, rather than fading away once the season ended, the brand expanded to include a variety of fruits such as bananas, watermelons, and figs. This expansion led to the launch of the Picki Fruit truck, which operates six days a week, offering a fresh and healthy alternative to traditional food trucks.
Commitment to Quality and Local Farmers
Picki Fruit prides itself on offering only the best seasonal produce sourced from trusted local farmers. The fruit truck’s selection changes with the seasons, ensuring that customers always have access to fresh, high-quality options. Among the fruit varieties available are blueberries, sweet melons, figs, and bananas. Every product meets the rigorous health and safety standards set by the British Retail Consortium (BRC), ensuring premium quality and safety for consumers.
A key principle of Picki Fruit is maintaining strong relationships with farmers. Knowing exactly where the fruit comes from and who is behind its production allows the company to ensure the highest quality. The hashtags #PickiFruit and #PickiPerfect symbolise the brand’s commitment to excellence, reflecting the dedication and care put into selecting the best produce.
Being “picki” is at the heart of the brand’s philosophy. Every piece of fruit is carefully chosen to meet high standards, making healthy eating both easy and affordable. The “field to fork” approach ensures that customers receive the freshest, most flavourful fruit directly from trusted producers. As farmers first and marketers second, Picki Fruit remains committed to sustainability, working to preserve the land for future generations despite challenges such as unpredictable climates and rising costs.
Future Plans and Expansion
Picki Fruit is continuously evolving, with several exciting plans on the horizon. One upcoming development is an online ordering platform that will allow customers to place orders for click-and-collect services, making it even easier to access fresh produce. Customers will be able to pay online and pick up their orders directly from the fruit truck.
Additionally, efforts are being made to improve packaging and introduce fruit sold by weight to accommodate both families and individuals. Plans are also in place to open a farm shop, allowing the trailer to expand its reach and serve more areas. Another exciting initiative involves the creation of value-added products, such as fruit roll swirls, sour gummies, smoothies, and juices made from Picki Fruit’s blueberries and bananas.
Picki Fruit invites customers to join them on their journey as they continue to grow and expand. By visiting the fruit truck, customers can enjoy fresh, seasonal delights while supporting local farmers. Followers can stay updated on the latest offerings and developments by engaging with Picki Fruit on social media using the hashtags #PickiFruit and #PickiPerfect. The goal remains the same: to bring the best of the Cape Winelands to customers—one delicious fruit at a time.