On 19 August 2014, a group of farmers and agricultural business representatives from Koue Bokkeveld, Ceres, Wolseley, and Tulbagh came together to form what is now known as Partners in Agri Land Solutions (PALS). Built on the principles of integrity, honesty, respect, trust, transparency, commitment, and accountability, PALS was established to drive sustainable land reform by creating agricultural enterprises that are both viable and inclusive.
Investing in Young Talent
With the average South African farmer now 63 years old, investing in young agricultural talent is a priority.
The PALS Youth Ambassador Program is equipping young people with technical skills, agribusiness knowledge, and leadership training to prepare them for the future of farming. Programs like these are crucial to building a new generation of farmers who will sustain South Africa’s agricultural sector.
PALS has facilitated over 50 successful agricultural enterprises, creating thousands of jobs. Projects like KLP Agri in Robertson and Eyethu Intaba in Ceres, a thriving apple farm, showcase how mentorship and innovation can transform the sector.
Building Sustainable Enterprises Through Partnerships
A key to PALS’ success is collaboration. By working with financial institutions like Nedbank and FNB, and industry leaders such as Hortgro and the Jobs Fund, PALS helps new farmers gain access to funding, training, and mentorship. Their model ensures that land reform is not just about ownership, but about creating long-term, successful farming businesses.
One of the most inspiring success stories is Rockbelt Ridge, a black-owned wine farming enterprise in Robertson. Farmer Mechau Viljoen partnered with entrepreneur Dan Mosia through PALS to establish a sustainable wine and table grape farm. With expert planning, patience, and commitment, the 910-hectare Rooilandia farm was transferred to Rockbelt Ridge in 2021, making Dan’s dream of entering the wine industry a reality. The farm will not only produce high-quality wine, but also create opportunities for local employment, skills development, and sustainable agriculture. By securing partnerships with Robertson Winery and industry leaders, Rockbelt Ridge is well-positioned to become a recognized name in South Africa’s wine industry. This venture reflects how strategic partnerships and a long-term vision can turn transformation into lasting success.
After 11 years, PALS continues to prove that transformation succeeds when collaboration, mentorship, and sustainability come together.