When Hendy-Hein Mathews stepped up to receive AgriCulture Mpumalanga’s 2025 Young Farmer of the Year award in White River, he brought with him a story of endurance, rediscovery, and purpose.
A fifth-generation farmer, Mathews grew up on a farm near Lichtenburg. But his childhood memories were shaped by hardship—the family lost their land to drought in the 1980s, and he vowed never to farm. “Boerdery het vir my net soos swaarkry gevoel,” he recalls.
Instead, he pursued a BSc in Environmental Management and Geography. But when jobs were scarce, he returned to the land—and found his passion waiting. “Farming is part of me. It’s no longer just work; it’s my purpose.”
A Holistic Approach to Livestock
Today, as herd manager at Janvos Estate near Davel, Mathews oversees commercial cattle, sheep, a Boran stud herd, and contributes to dairy management. His approach is deeply rooted in holistic sustainability.
“I manage for profit, people, and the planet,” he says. He relies on Boran cattle for their adaptability, veld-friendly grazing habits, and low input needs. “They work with the land, not against it.”
Mathews runs seven income streams from his herd, including weaners, A- and C-grade meat, breeding cows, and stud animals. He also prioritises team empowerment. “People thrive when their strengths are recognised and developed.”
Mathews is realistic about the challenges facing young farmers—from BEE policies to volatile markets and high input costs. But he remains hopeful. “Every generation has had its struggles. We’ll find our way too—if we adapt and stay positive.”
He believes transformation must be approached inclusively, and that collaboration will carry the sector forward. “The will to succeed is strong among young farmers. We’re not giving up.”
Driven by Passion, Grounded in Purpose
Mathews doesn’t see his role as work—it’s a calling. “Yes, I work to provide for my family, but I love every minute of it. It’s not a job—it’s a pleasure.”
With leaders like Hendy-Hein Mathews in the field, South Africa’s agricultural future looks both sustainable and inspiring.