In the heart of the Breede River Valley, where agriculture thrives amidst picturesque landscapes, photographer Dewald Kirsten has made a remarkable impact by capturing the essence of farming. His passion and dedication have not gone unnoticed, as he was recently named Agricultural Photographer of the Year for the second consecutive year. Along with his business partner Louise Brodie, he also received the Communicator of the Year (Digital Category) award for their inspiring work on the Lucentlands Podcast. But what fuels Dewald’s passion for photography, particularly in agriculture? Let’s delve into his story and what makes him tick.
A Journey of Passion and Persistence
Fifteen years ago, Dewald Kirsten bought his first camera, taking the first step on a self-taught journey that would transform his life. His determination and natural talent soon earned him recognition as an accomplished wedding photographer, known for his ability to capture intimate moments and striking landscapes. However, life had other plans. Starting a family made weekends away at weddings increasingly challenging, prompting Dewald to explore new opportunities closer to home.
Living amidst the rolling vineyards and farms of the Breede River Valley, Dewald found his niche in agricultural photography. In 2019, he partnered with Louise Brodie, a seasoned agricultural journalist, to establish Lucentlands Media, a company dedicated to visual storytelling in the agricultural industry. Today, Dewald’s photography and videography skills are central to Lucentlands’ high-quality productions, which continue to grow in influence and reach.
The Heart of Agricultural Photography
For Dewald, agricultural photography is more than a profession—it is a mission driven by passion and purpose. He believes that agriculture, though often overlooked, is a sector deserving of recognition and representation. “Agriculture deserves to have its landscapes, activities, people, and products celebrated and documented,” Dewald says. His deep curiosity and technical mindset fuel his work as he seeks to understand and visually convey the intricate processes that define farming life.
Dewald emphasizes the multifaceted importance of agricultural photography: “It isn’t just about showcasing beauty—it’s about record-keeping, education, and marketing,” he explains. In a world where misconceptions about farming practices often dominate public discourse, Dewald uses his lens to tell the truth. His clear, technically flawless imagery bridges the gap between farmers and the public, offering a glimpse into the passion and innovation that sustain the industry.
A Banner Year for Lucentlands Media
The year 2024 was one of incredible achievement for Dewald and Lucentlands Media. Dewald’s recognition as Agricultural Photographer of the Year, sponsored by BKB, was a testament to his ability to elevate agricultural imagery to an art form. His compelling portraits and landscapes highlight the vital work of farmers and the beauty of the sector they serve.
Lucentlands’ impact extended beyond photography with the success of its Lucentlands Podcast, which earned Dewald and Louise the Communicator of the Year (Digital Category) award, sponsored by FNB. Launched in December 2022, the podcast provides an unscripted, conversational platform for discussions about agriculture. Its local and international audience continues to grow, making it a passion project for Dewald and Louise as they share the untold stories of the industry.
A Vision for the Future
Dewald’s vision for the future is clear: to continue capturing the stories of agriculture with the artistry and precision it deserves. As Lucentlands Media expands, he remains committed to showcasing the people, processes, and landscapes that form the backbone of the agricultural sector. Whether through photography, videography, or podcasting, Dewald is dedicated to preserving the legacy of an industry that feeds the world.
Through his lens, Dewald Kirsten captures more than just images—he captures the spirit of agriculture, sharing its stories with a world that often overlooks its importance. His work is a testament to the power of storytelling and the role of photography in celebrating the beauty and significance of the farming community.