In 2015, the Herholdt family of Philadelphia and the Runkel family of Durbanville joined forces to launch Atlantic Fertilisers—a company built on a vision of sustainable agriculture, trust, and long-term growth. Starting without a registered brand or product, but with a manufacturing plant, distribution network, and a loyal client base, they brought to life a name inspired by the vitality of the nearby Atlantic Ocean. Their first organic products—Bio Ganic, Bio Rock, and Bio Ocean—offered natural soil enrichment rooted in quality and innovation. Bio Ganic is a composted, pelletised chicken manure, Bio Rock includes added rock phosphate for root development, and Bio Ocean is enriched with kelp and fishmeal for soil vitality.
Over the years, the range expanded to include Bio Enrich and water-soluble fertiliser blends, meeting diverse crop needs with science-backed solutions. Three core assets helped drive this success: a loyal and skilled team with valuable expertise; strong, established relationships with trusted suppliers; and a reliable customer base built through their previous brand associations. Now, in 2025, Atlantic Fertilisers celebrates a decade of steady progress, marked not only by product development, but also by strong relationships and continued support for the agricultural community.
Sharing Knowledge with Local Farmers
As part of their 10-year celebration, Atlantic Fertilisers hosted an insightful farmer engagement evening on 18 June 2025 in Rawsonville, focused on soil health, fertilisation strategies, and sustainable practices. Dr. Pieter Raath from Labserve offered expert guidance on soil analysis and the identification of nutritional deficiencies, while Atlantic’s own Pieter Byers unpacked the benefits of their pelletised organic fertilisers in practical terms. The event was designed to align with Atlantic’s core values of education, sustainability, and hands-on support for producers. The evening also served as the official introduction of Riaan Sutherland, newly appointed area manager for the region—a warm, knowledgeable figure ready to assist local farmers with tailored advice and support.
Strengthening Community Through Connection
The Rawsonville gathering concluded with meaningful conversations and shared insights, underscoring Atlantic Fertilisers’ deep commitment to community-building and agricultural empowerment. The company extends its heartfelt gratitude to every supplier, team member, and loyal client who has contributed to this remarkable journey. Their unwavering support through the years has been instrumental in turning a shared dream into a trusted agricultural brand. With ten years behind them and many more ahead, Atlantic Fertilisers remains focused on its core mission: healthy soil, thriving crops, and sustainable returns for farmers across South Africa.