The International Fresh Produce Association (IFPA) is set to host its Southern Africa Conference at the Century City Conference Centre in Cape Town on 5 – 6 August 2024. This year’s conference promises to be a pivotal gathering for industry stakeholders, offering a platform to connect, discuss key challenges, and shape the future of the fresh produce sector in the region and globally.
The two-day event will kick off with an opening reception, followed by a series of sessions addressing critical topics such as the state of the industry, presented by IFPA’s Chief Membership Officer, Miriam Wolk. Discussions will delve into geopolitical issues, post-elections in South Africa and its key trade partners, exploring their implications for the fresh produce industry.
A highlight will be the examination of port privatisation and its impact on export processes and competitiveness.
Furthermore, a panel comprising major retailers and importers will share insights on market dynamics, consumer trends, and strategies for successful market penetration.
Jane Strijdom, IFPA Country Manager for Southern Africa, emphasized the conference’s role in fostering dialogue and setting priorities to better serve the industry’s interests in both domestic and international markets. The program also includes the Women’s Fresh Perspectives Breakfast, underlining the association’s commitment to inclusive industry growth and development.