CASE Construction is built on a clear operational philosophy: “We are not just selling equipment. As a team, we drive to deliver the ultimate ownership experience.” Speaking at a recent Customer Demo Day, Johan Joubert, General Manager of Construction Equipment South Africa at CNH, anchored the brand’s strategy around this core principle. Addressing earthmoving contractors, agricultural operators, and industry stakeholders, Joubert highlighted how the brand is helping businesses navigate a volatile economic landscape where machinery reliability and long-term support dictate profitability.
Navigating Economic and Procurement Pressures
For agricultural and earthmoving enterprises alike, acquiring capital equipment comes with significant financial risk. Joubert pointed to unpredictable market forces—particularly severe currency fluctuations and rising input costs—that make long-term project tendering and fleet budgeting increasingly difficult:
“Currency volatility severely impacts construction equipment procurement. Unpredictable equipment and material costs make long-term project tendering highly risky.”
To counter these pressures, Joubert urged operators to look beyond initial sticker prices and evaluate the total cost of ownership. In a crowded field of 39 competitors, CASE Construction has focused its strategy on price stability and financial predictability. The company maintains fixed annual pricing across its ranges, backed by subsidized retail financing packages and inflation-proof service plans. Machinery pricing highlights this focus, with options such as the CASE 570V AC 64kW BHL with Std Bucket starting as low as R960,000 ex VAT and the CASE 570SV 72kW BHL with Std Bucket as low as R1,050,000 ex VAT.
Protecting Uptime through Infrastructure and Telematics
A central component of the ultimate ownership experience is mitigating costly downtime. Equipment reliability is backed by a standard 36-month or 5,000-hour warranty, with extended coverage options available up to 8,000 hours.
Physical support is delivered through three dedicated branches, which maintain safety stock for essential machinery and parts. Field-ready mechanics are equipped to perform both routine scheduled maintenance and emergency field repairs.
On the digital front, warranty registration automatically unlocks seven years of complimentary telematics connectivity. Managed through the myCASEConstruction portal and mobile application, the system delivers real-time machine tracking, remote diagnostics, maintenance alerts, and operational analytics to maximize fuel efficiency.
Strong Commercial Growth and Historical Roots
This support-led approach has translated into substantial market performance, with CASE Construction recording over 20% year-on-year net sales growth over the past two years. The regional division currently supports approximately 1,800 active machines under warranty.
Closing his address, Joubert attributed this momentum to ongoing investments in branch capacity, technical tooling, and workforce capabilities, reinforcing the brand’s 180-year heritage:
“We trust in our heritage and our people. Because we know there is only one road to the future, and that is the road we are building together, since 1842.”