Nothing says South African culture quite like a crackling fire, the scent of wood smoke, and proudly local flavours sizzling on the braai. This September, Tru-Cape Fruit Marketing joins the flame-fuelled fun as a key partner of Ultimate Braai Master Season 9. Their mission: to put South Africa’s apples and pears in the spotlight while contestants battle it out for the coveted title of the nation’s Most Valuable Braaier (MVB).
The new season kicks off on Sunday, September 21 at 17:00 on e.tv, promising eight teams, fierce competition, and plenty of creativity as contestants light the coals in pursuit of braai glory.
Scenic Setting with Local Roots
Filmed in the breathtaking valleys of the Overberg district in the Western Cape – home to Tru-Cape’s own Elgin orchards – this season is about more than food. It’s a celebration of resilience, shared heritage, and the timeless joy of gathering around the flames with family and friends.
Fresh Flavour Takes Centre Stage
“As South Africa’s largest exporter of apples and pears, Tru-Cape is thrilled to join the ninth season of Ultimate Braai Master,” says Conrad Fick, Marketing Director at Tru-Cape Fruit Marketing. “This is the perfect stage to celebrate fresh, homegrown flavour and the spirit of sharing great food around the fire.”
Managing Director Roelf Pienaar adds: “At Tru-Cape, we believe that fresh, wholesome fruit belongs at the heart of every South African table – and what better stage to showcase that than around the braai? Ultimate Braai Master is more than a competition; it’s a celebration of our shared heritage, creativity, and love of food. We look forward to seeing how our apples and pears inspire contestants to bring something truly fresh to the fire.”
Culinary Icons at the Helm
Returning to the judging panel are South Africa’s culinary heavyweights: Chef Pete Goffe-Wood and Chef Bennie Masekwameng. Host Tapfuma Makina will once again guide viewers through the fiery highs, tense eliminations, and unforgettable plates of proudly South African cuisine.
With Tru-Cape ensuring freshness remains a key ingredient, viewers can expect more than just great cooking – this season promises a true feast of flavours.
For more information visit www.tru-cape.com