Western Cape exporters across diverse industries, including agriculture, are gearing up for the much-anticipated Made in the Cape 2025: Buyer’s Programme, set to take place from 3 – 6 March 2025 in Cape Town. Organized by Wesgro, this flagship event provides a unique platform for local businesses to showcase their quality, sustainable products to a global audience.
This innovative event connects international buyers with Western Cape producers through a hybrid approach, featuring in-person engagements and the cutting-edge CapeTradePortal.com virtual matchmaking platform. With opportunities for direct business-to-business (B2B) meetings, the event ensures broad exposure and meaningful connections for exporters.
Unlocking Potential for Agricultural Exporters
While Made in the Cape 2025 is designed to promote a wide range of industries, agricultural exporters are especially well-positioned to benefit. Key categories from the agricultural sector include:
Wine: A cornerstone of the Western Cape’s export portfolio, renowned for world-class quality.
Prepared Foodstuffs: Highlighting innovative, value-added food products and artisanal goods. Beverages, Spirits, and Vinegar: Expanding opportunities for traditional and craft beverages.
Vegetable Products: From fresh produce to processed goods, showcasing the region’s agricultural richness.
Live Animals and Animal Products: Featuring dairy, meat, and fibre products that reflect the diversity of the Western Cape’s farming industry.
Broader Export Opportunities
Even exporters not selected for direct B2B meetings can participate in networking sessions and benefit from promotional activities aimed at expanding market reach. With initiatives such as campaign launches in key international markets and enhanced visibility on the CapeTradePortal, the programme ensures long-term growth opportunities for all participants.
Since its launch in 2022, the Made in the Cape initiative has grown exponentially, supporting over 924 exporters and showcasing 4,000+ products. The 2025 event promises to strengthen this success, creating new opportunities for agricultural and other sectors alike.