Agri’s Got Talent (AGT), South Africa’s unique singing competition for agri-workers, is back for its 12th season. Open to individuals working in the deciduous fruit, table grape, citrus, or wine industries, AGT invites passionate singers from packhouses, farms, and cellars to share their talent and their stories.
More than a singing contest, AGT is a transformative journey. Finalists receive professional voice coaching, social media training, makeovers, and take part in self-development workshops during a dynamic training week in the Western Cape from 14 to 19 September 2025. The week ends with a gala finale where the Top 10 contestants perform live on stage in front of a panel of judges and a cheering audience.
From the Packhouse to the Stage
Over the years, AGT has helped launch remarkable journeys. Victor Fredericks, a 2018 finalist and production foreman from Wolseley, has since published poetry, recorded original songs, and joined the ATKV Mentorship Programme. Jason Baartman, a former contestant turned mentor and judge, now performs at major festivals such as the Woordfees and Oesfees and continues to inspire new talent. Chanthel Boonzaaier, who was the runner-up in 2024, now performs professionally in Greece as part of an international music trio that celebrates artists like Whitney Houston, Wilson Pickett, and Lionel Richie.
AGT celebrates the diversity, talent, and resilience of South Africa’s agricultural workers. Contestants are encouraged to sing in any language and style, whether it’s gospel, R&B, pop, rap, or classical. Whether you sing at church, in the vineyards, or at home, AGT wants to hear your voice.
To enter, you must send a voice recording no longer than three minutes to [email protected]. Your entry must include your full name, date of birth, cellphone number, job title, the name of the farm, cellar, or packhouse where you work, how long you have worked there, the name of the nearest town, your supervisor’s name and cellphone number, and where you heard about Agri’s Got Talent.
For more information, you can contact Thea van Zyl by email at [email protected] or by phone at 083 642 5342.
Entries must be submitted by Thursday, 31 July 2025—don’t miss your chance to be part of this life-changing journey.