Agri-Expo, originally founded as the Cape of Good Hope Agricultural Society in 1831 and rebranded in 1996, stands as a key organization in South Africa’s agricultural sector. In 2024, Agri-Expo celebrates a significant milestone of 193 years of excellence in the agricultural sector, underscoring its enduring impact and commitment.
The organization specializes in professional promotion, marketing, and hosting various public relations initiatives, always prioritizing the interests of its members, agricultural stakeholders, the government, and the public.
In the realm of the South African dairy industry, Agri-Expo has been a prominent figure since 1834, notably through the South African Dairy Championships. This event is central to enhancing the quality of dairy products in the region. Notable recognitions like the SA Champion Award, the Qualité Award, and the SA Dairy Product of the Year, along with the introduction of the Qualité emblem in 2001, highlight Agri-Expo’s commitment to dairy excellence.
Moreover, Agri-Expo plays a crucial role in nurturing and supporting the culture of agricultural shows, especially in the Western Cape. These shows, significant for both showcasing agricultural advancements and boosting local economies, particularly in rural areas, offer a unique combination of rural hospitality, community engagement, and entertainment, reflecting the vitality and spirit of the agricultural community.
The organization’s impact on the farming community and the broader public is substantial. Through exhibitions, championships, and agricultural shows, Agri-Expo fosters excellence, innovation, and sustainability within the agricultural sector.
In 2023, under the leadership of General Manager Breyton Milford, Agri-Expo achieved several highlights. The successful SA Dairy Championship received 1000 entries from across South Africa.
The Youth Shows witnessed record entries, growing to 175 participants at last year’s Western Cape Youth Championships, indicating significant growth and the importance of agricultural learning for the youth. Additionally, Agri-Expo shows enjoyed good attendance, further emphasizing their relevance and impact.
Looking forward to 2024, Agri-Expo is set to embark on new initiatives and expansions, focusing on supporting emerging new farmers. Plans are in place to host the Young Wine Show in 2024. Furthermore, Agri-Expo aspires to bring the Royal Agricultural Society of the Commonwealth’s 2026 Commonwealth Agricultural Congress to Cape Town, engaging in a competitive bid process with other countries.
Breyton Milford has highlighted the active role of the Department of Agriculture in the Western Cape in serving the farmers and their agribusinesses. The department’s collaboration with Agri-Expo exemplifies a partnership dedicated to supporting and advancing the agricultural sector in the region.
Upcoming Agricultural Shows:
Heidelberg Skou: 7 – 10 February
Victoria-Wes Skou: 9 – 10 February
Riversdal Skou: 14 – 18 February
Williston Skou: 22 – 24 February
Swellendam Skou: 29 – 3 March