The 2026 cherry season is officially underway for Tru-Cape Fruit Marketing, marking its earliest start on record. The first fruit was harvested and packed on 8 October—two to three weeks ahead of the typical seasonal timeline. However, while the early start brings fresh fruit to supermarket shelves sooner, growers are navigating a sharp decline in … Continue reading Early Harvest, High Quality: Navigating Tru-Cape’s Unique Cherry Season